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Chiefs Dog Bandana

Fail

Shoppers spend an estimated $14K a year here, so Chiefs Dog Bandana is a Fail.

Flapen Score
35
35 / 100
Ranks 3,698 of 3,978 Pet Supplies niches · −16 vs the category median of 51
Market size
$14K/yr56K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
50%top-5 click share · 6 brands · 10 sellers

Flapen Score

Chiefs Dog Bandana against its category

The dotted line is the Pet Supplies average. Past it, Chiefs Dog Bandana is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chiefs Dog Bandana market on Amazon at a glance

Shoppers on Amazon United States searched for Chiefs Dog Bandana 56K times last year and spent an estimated $14K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
1.9%
Market size, estimated
$14Ka year
Peak month
February28.3× the quietest month
Top search term
chiefs dog jersey11K searches a year

02 · Price

A sale here is worth $12.78.

Listings sell for $12.78 on average, from $6.97 to $23.86. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $12.78 that is $0 to $1K a year per listing.

Average price
$12.78under the $15 to $100 sweet spot
Price range
$6.97–$23.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #342 within Apparel & Accessories. It carries 3,058 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#342in Apparel & Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,058per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Chiefs Dog Bandana products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

10

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

50%

Top 20: 90%

Open market

0%

  • Brand 162%
  • Brand 230%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

Chiefs Dog Bandana search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Sep, Oct · busiest ÷ quietest = 28.3×

Search terms

Top Chiefs Dog Bandana search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chiefs dog jersey11K/yr
  • kc chiefs dog apparel6K/yr
  • kansas city chiefs dog3K/yr
  • chiefs dog4K/yr
  • kansas city chiefs dog shirt3K/yr
  • dog chiefs jersey6K/yr
  • chiefs bandana3K/yr
  • kansas city chiefs dog jersey3K/yr
  • chiefs dog shirt3K/yr
  • chiefs dog bandana6K/yr

Reviews and returns

What reviews say buyers love and hate about Chiefs Dog Bandana

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
60%of negative reviews mention “Size-Overall”
4.1%of orders come back
“sizing is not correct”
A buyer, on “Size-Overall”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chiefs Dog Bandana questions

Answered from the same tracked data.