Is chicken wrapped sweet potato dog treats profitable to sell on Amazon United States?

The niche generates $181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (51/100).

How competitive is the chicken wrapped sweet potato dog treats niche?

11 brands and 72 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in chicken wrapped sweet potato dog treats?

Top complaints mined from reviews: Size-Overall, Value For Money, Indigestion. The return rate is 0.0%.

When does demand for chicken wrapped sweet potato dog treats peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the chicken wrapped sweet potato dog treats niche?

Listings span $11.57–$34.96; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 1,991 reviews — the moat a new listing must climb.

chicken wrapped sweet potato dog treats

Worth a look

Shows low returns (0.0%), but a concentrated shelf (top 5 take 79% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.69

avg listing price — sweet spot $15–$100

Price range

Great$11.57–$34.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,990.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Market size

Okay$181K

$181K/yr · 56K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, chicken wrapped sweet potato dog treats is a $181K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

chicken wrapped sweet potato dog treats market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $174K–$217K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 14.8%
Avg BSR: #265
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.3%
Avg brand age: 73 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

13%

Pur Luv32%
HEALTHFULS20%
Beloved Pets15%
MON2SUN8%
Amazon Brand - Solimo6%
Golden Rewards6%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +10.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top chicken wrapped sweet potato dog treats search terms

chicken wrapped sweet potato dog treats15K/yr +0.1%12.5% conv.
chicken and sweet potato dog treats8K/yr +22.2%8.8% conv.
dog treats sweet potato wrapped8K/yr +15.4%11.7% conv.
chicken sweet potato dog treats7K/yr +22.6%10.4% conv.
sweet potato chicken dog treats6K/yr +17.0%10.6% conv.
sweet potato and chicken dog treats5K/yr +28.7%8.9% conv.
beloved pets4K/yr +1.3%0.9% conv.
beloved pets dog treats3K/yr -21.2%5.0% conv.

All search terms

Top chicken wrapped sweet potato dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew

Pur Luv$13.344.6★8,436 rev

Healthfuls Chicken Wrapped Sweet Potato Dog Treats 16oz

HEALTHFULS$12.224.6★2,019 rev

Beloved Pets Sweet Potato Dog Treats & Healthy Chicken Chews 10.6 Oz - Puppy Snacks & Soft Bones for Large Medium & Small Breeds - Natural Dog Food & Grain-Free Rawhide-Free Training Jerky Wraps

Beloved Pets$14.914.6★2,864 rev

MON2SUN Chicken Wrapped Sweet Potato Dog Treats for All Breeds Rawhide-Free Soft Chews for Training No Artificial Colors 25 oz

MON2SUN$22.804.6★2,801 rev

Amazon Brand - Solimo Sweet Potato & Chicken Jerky Dog Treats 2 pounds

Amazon Brand - Solimo$21.724.5★3,156 rev

Newest

by launch date

LILSNOOTS Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Chicken Jerky Training Treats for Dogs Limited Ingredient Grain Gluten Free Low Fat High Protein with Taurine 10.6 oz

LILSNOOTS$11.5762 rev

11mo ago

Gazeupon Dog Treats Chicken Wrapped Sweet Potato Healthy Training Snacks for Dogs w/Glucosamine Chondroitin Rawhide Free

gazeupon$17.47203 rev

1y ago

Sweet Potato Jerky Chicken Wraps - Dog Treats Human Grade - Grain Free Organic Meat - All Natural High Protein Dried Strips - Best Chews for Small & Large Dogs - Bulk Soft Pack Made for USA 24 Oz

Beloved Pets$23.78113 rev

2y ago

Beloved Pets Sweet Potato Dog Treats & Healthy Chicken Chews 10.6 Oz - Puppy Snacks & Soft Bones for Large Medium & Small Breeds - Natural Dog Food & Grain-Free Rawhide-Free Training Jerky Wraps

Beloved Pets$14.912,864 rev

3y ago

Pur Luv Chicken Wrapped Sweet Potato Dog Treats Rawhide Free Jerky Wraps Made with Real Chicken 16 Oz Healthy Easily Digestible Long Lasting High Protein Treat Satisfies Dogs Urge to Chew

Pur Luv$13.348,436 rev

5y ago

What buyers say about chicken wrapped sweet potato dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly49%

“Dog Loves it”

Taste-Overall11%

“Great snack”

Value For Money6%

“well worth the price”

Quality-Overall6%

“The build quality of these treats is exceptional”

Ease Of Chewing/Swallowing3%

“Its great for chewing for their teeth”

Fun/Entertainment Experience3%

“My baby loves his treats”

Size-Overall3%

“Good size”

Ingredients-Overall3%

“Healthy ingredients”

Smell2%

“No off-putting odor”

Freshness2%

“Fresh and delicious”

What buyers complain about

Size-Overall12%

“Small portion”

Value For Money9%

“Slightly overpriced”

Indigestion9%

“Vomiting and Diarrhea”

Hard Feel8%

“Hard as a rock”

Moist/Dry6%

“Was very dry”

Ease Of Chewing/Swallowing6%

“Too hard to chew”

Stale/Rotten/Spoiled6%

“Mold”

Smell4%

“they have a strange smell to them”

Ingredients-Overall4%

“what a cheap bunch of filler”

Quality-Overall3%

“ONLY bad part”

Top return reasons

Hard Feel16%

Size-Overall15%

Smell13%

Value For Money13%

Indigestion5%

Ingredients-Overall5%

Advertised Vs Actual Product5%

Ease Of Chewing/Swallowing5%

Quality-Overall4%

Certifications3%

Common questions

Is chicken wrapped sweet potato dog treats profitable to sell on Amazon United States?: The niche generates $181K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the chicken wrapped sweet potato dog treats niche?: 11 brands and 72 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in chicken wrapped sweet potato dog treats?: Top complaints mined from reviews: Size-Overall, Value For Money, Indigestion. The return rate is 0.0%.
When does demand for chicken wrapped sweet potato dog treats peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the chicken wrapped sweet potato dog treats niche?: Listings span $11.57–$34.96; the average listing price is $21.69 (sweet spot $15–$100). The average incumbent carries 1,991 reviews — the moat a new listing must climb.