chicken scratch
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$25.14avg listing price — sweet spot $15–$100
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Price range
Great$10.92–$59.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,126.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$377K$377K/yr · 136K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken scratch is a $377K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
chicken scratch market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $377K–$503K
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 11.0%
- Avg BSR
- #196
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 flat
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
5%
- Manna Pro59%
- Premium Poultry10%
- Love My Girls9%
- LEACH GRAIN & MILLING CO.7%
- AMERICAN CLASSIC7%
- Nutrena3%
- Open — no brand owns it (3 brands, 5%)
Demand
Weekly Amazon search volume, last 22 weeks — +4.3% search growth over the last 90 days.Top chicken scratch search terms
- chicken scratch67K/yr
- chicken scratch for laying hens14K/yr
- chicken scratch feed22K/yr
- scratch grains for chickens12K/yr
- chicken scratch feed 50 lb bag6K/yr
- chicken scratch grains5K/yr
- scratch for chickens3K/yr
- scratch grains3K/yr
- organic chicken scratch3K/yr
Top chicken scratch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Manna Pro 7-Grain Ultimate Chicken Scratch Non-GMO Scratch Grain Treat for Chickens Hens and Other Birds Natural Multigrain Blend for Poultry and Backyard Flocks 10 lb Bag
Manna Pro$14.944.7★4,962 rev
Manna Pro Ultimate Chicken Scratch Feed Nutrient-Rich Scratch Grain Treat for Chickens and Poultry Natural Multigrain Blend for Backyard Flocks and Laying Hens Made in USA 10 lb Bag
Manna Pro$14.374.6★2,381 rev
Manna Pro Harvest Delight Poultry Treat Whole Grain & Seed Mix with Fruits & Vegetables 14% Protein Snack for Chickens Ducks & Mixed Flocks 2.25 lb
Manna Pro$11.214.7★3,268 rev
Premium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs
Premium Poultry$44.114.1★27 rev
AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag
AMERICAN CLASSIC$39.954.6★68 rev
Newest
by launch datePremium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs
Premium Poultry$44.1127 rev
Nutrena Hi Pro Scratch
Nutrena$42.006 rev
Scratch & More Chicken Feed - Enriched 5-Grain Mix with Mealworms & Fish Oil
LEACH GRAIN & MILLING CO.$20.7883 rev
Pink Rose Organix Chicken Scratch Grain 40lbs - 13.5% Protein Non-GMO USDA Certified Organic Blend - Supports Digestion & Immune Health - Soy & Corn-Free
Pink Rose Organix$59.9413 rev
LEACH GRAIN & MILLING CO. Chicken Scratch 5 Lbs Natural Chicken Treats for Laying Hens - Healthy Whole Grains Chicken Food and Supplies for Daily Energy Growth & Digestive Health
LEACH GRAIN & MILLING CO.$18.4453 rev
Trending
90-day click momentumPremium Poultry Chicken Scratch Grain for Chickens Ducks & Turkeys Natural 3-Grain Scratch Feed Treat Made in USA Foraging & Energy Support 40 lbs
Premium Poultry$44.114.1★
Nutrena Hi Pro Scratch
Nutrena$42.004.7★
Love My Girls: Chicken Snacks - Fruit & Worms - 5lb Bag - Global Harvest Gourmet Multi-Grain Treats Corn-Free Nutritious & Protein Rich Mealworms
Love My Girls$11.544.8★
Buff Clucks Herb Supplement for Backyard Chickens - Natural Chicken Treats Poultry Feed Botanical Mix Plant-Based Coop Snacks for Daily Wellness Feather Quality Egg Production USA (12 oz)
Buff Clucks$29.344.7★
AMERICAN CLASSIC 3-Way Hen Scratch Chicken Feed - 50 Pound Bag
AMERICAN CLASSIC$39.954.6★
What buyers say about chicken scratch
What buyers praise and complain about, mined from review topics.What buyers love
“Just like the name of the company the quality is premium”
“Great product, my hens love it”
“My chickens love these treats”
“Fresh smell”
“Great for the price”
“Natural ingredients encourage foraging and provide energy”
“Clean and Fresh”
“do the right thing”
“It keeps them busy, happy, and adds enrichment to their day”
“clean bottoms all winter”
What buyers complain about
“It's a bit pricey”
“It smalls like anise”
“Had bugs in the bag”
“It doesnt smell good at all”
“Absolutely disgusting”
“Hard to eat”
“Too Dusty and birds avoided it”
“Their egg yolks are darker”
“The product's bag is of poor quality”
“not sure I trust the ingredients”
Top return reasons
Common questions
- Is chicken scratch profitable to sell on Amazon United States?
- The niche generates $377K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the chicken scratch niche?
- 9 brands and 15 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in chicken scratch?
- Top complaints mined from reviews: Value For Money, Size-Overall, Contamination. The return rate is 0.0%.
- What does it cost to enter the chicken scratch niche?
- Listings span $10.92–$59.94; the average listing price is $25.14 (sweet spot $15–$100). The average incumbent carries 1,127 reviews — the moat a new listing must climb.