Chicken Neck
FailShoppers spend an estimated $76K a year here, so Chicken Neck is a Fail.
- Flapen Score
- 49 / 100Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 5149
- Market size
- $76K/yr49K searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 54 sellers
Flapen Score
Chicken Neck against its category
The dotted line is the Pet Supplies average. Past it, Chicken Neck is stronger. Inside it, weaker.
Market
The Chicken Neck market on Amazon at a glance
Shoppers on Amazon United States searched for Chicken Neck 49K times last year and spent an estimated $76K. The top 5 brands take 92% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $76Ka year
- Peak month
- February1.9× the quietest month
- Top search term
- chicken necks for dogs12K searches a year
02 · Price
A sale here is worth $24.70.
Listings sell for $24.70 on average, from $5.96 to $131.76. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $24.70 that is $2K to $6K a year per listing.
- Average price
- $24.70inside the $15 to $100 sweet spot
- Price range
- $5.96–$131.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #574 within Treats. It carries 176 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 14.4%
- Average rank
- #574in Treats
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 176per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Chicken Neck products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vital Essentials Freeze Dried Raw Chicken Necks Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 9 oz Bag
- Price
- $28.58
- Rating
- 4.6/5
- Reviews
- 245
- Age
- 2y ago

Fresh Is Best Freeze Dried Whole Chicken Necks for Dogs & Cats - Raw Crunchy Single Ingredient Dog Treats - High-Protein Dental Chews in Resealable Bag - Made in USA
- Price
- $18.60
- Rating
- 4.4/5
- Reviews
- 662
- Age
- 14y ago

Fresh Is Best Chicken Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Raw Chicken in Resealable Zipper Bag Made in the USA 8 oz
- Price
- $29.11
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 8y ago

Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA
- Price
- $5.96
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 3mo ago

Fresh Is Best Freeze Dried Dog Treats - Raw Freeze Dried Chicken Breast for Dogs & Cats - Healthy Dog Training Treats in Resealable Zipper Bag - High-Protein Single Ingredient - Made in the USA
- Price
- $18.88
- Rating
- 4.6/5
- Reviews
- 256
- Age
- 14y ago
Trending
estimated 90-day click momentum
Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA
- Price
- $5.96
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 3mo ago

Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

Chicken Neck Air-Chilled Organic
- Price
- $9.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Fresh Is Best Beef Heart Fillets Freeze Dried Dog Treats Raw Freeze Dried Dog Food for Cats & Canines Training Treat in Resealable Zipper Bag Grass-fed & Finished Beef Made in the USA
- Price
- $17.54
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 6y ago

Fresh Is Best Beef Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Beef in Resealable Zipper Bag Made in the USA 8 oz
- Price
- $27.07
- Rating
- 4.2/5
- Reviews
- 25
- Age
- 8y ago
Newest
by launch date
Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA
- Price
- $5.96
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 3mo ago

Chicken Neck Air-Chilled Organic
- Price
- $9.19
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)
- Price
- $10.32
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 7mo ago

JADINGSFARM Freeze-Dried Raw Chicken Necks Dogs Treats- Single Ingredient High Protein Training Treats & Dental Chews - Grain Free Gluten Free 6.5 oz (Chicken Necks)
- Price
- $14.94
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 9mo ago

The New Zealand Natural Pet Food Co. - Air Dried WOOF Chicken Neck Treat - Mixer or Topper - Air Dried High Protein Natural Single Ingredient - 1.76oz
- Price
- $11.81
- Rating
- 4.3/5
- Reviews
- 34
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
54
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
5%
- Fresh Is Best43%
- Vital Essentials38%
- Raw Paws5%
- PAWUP4%
- JADINGSFARM3%
- Northwest Naturals2%
- Open — no brand owns it (3 brands, 5%)
Demand
Chicken Neck search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9×
Search terms
Top Chicken Neck search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chicken necks for dogs12K/yr
- chicken neck12K/yr
- chicken necks9K/yr
- fresh is best6K/yr
- chicken necks for cats4K/yr
- fresh is best freeze dried cat food3K/yr
- fresh is best cat food2K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Neck
We read the reviews and the return reasons for every product selling here.
“Smelled bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Neck questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









