Is chicken neck profitable to sell on Amazon United States?

The niche generates $76K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).

How competitive is the chicken neck niche?

9 brands and 54 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in chicken neck?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.0%.

When does demand for chicken neck peak?

Demand peaks in Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the chicken neck niche?

Listings span $5.96–$131.76; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.

chicken neck

Skip it

A small market ($76K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$24.70

avg listing price — sweet spot $15–$100

Review moat

Great175.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.96–$131.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$76K

$76K/yr · 49K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, chicken neck is a $76K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

chicken neck market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $99K–$124K; units × avg price
Launch success: —; 0 of 4 new (360d)
Conversion rate: 6.3%
Avg BSR: #574
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 14.4%
Avg brand age: 54 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Fresh Is Best43%
Vital Essentials38%
Raw Paws5%
PAWUP4%
JADINGSFARM3%
Northwest Naturals2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 1.9×

Open Trend

Top chicken neck search terms

chicken necks for dogs12K/yr +6.1%5.6% conv.
chicken neck12K/yr -1.7%4.0% conv.
chicken necks9K/yr +18.3%6.2% conv.
fresh is best6K/yr +1.0%5.7% conv.
chicken necks for cats4K/yr +19.6%13.1% conv.
fresh is best freeze dried cat food3K/yr -7.5%6.1% conv.
fresh is best cat food2K/yr -38.9%5.8% conv.

All search terms

Top chicken neck products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vital Essentials Freeze Dried Raw Chicken Necks Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 9 oz Bag

Vital Essentials$28.584.6★245 rev

Fresh Is Best Freeze Dried Whole Chicken Necks for Dogs & Cats - Raw Crunchy Single Ingredient Dog Treats - High-Protein Dental Chews in Resealable Bag - Made in USA

Fresh Is Best$18.604.4★662 rev

Fresh Is Best Chicken Freeze Dried Cat Food Raw Cat Food for Kittens & Adult Felines High-Protein Freeze Dried Raw Chicken in Resealable Zipper Bag Made in the USA 8 oz

Fresh Is Best$29.113.9★45 rev

Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA

Vital Essentials$5.964.1★19 rev

Fresh Is Best Freeze Dried Dog Treats - Raw Freeze Dried Chicken Breast for Dogs & Cats - Healthy Dog Training Treats in Resealable Zipper Bag - High-Protein Single Ingredient - Made in the USA

Fresh Is Best$18.884.6★256 rev

Newest

by launch date

Vital Essentials Freeze-Dried Raw Chicken Necks Dog & Cat Treats 1.23-oz | Single Ingredient Dog & Cat Treats for Light Chewers | Made in USA

Vital Essentials$5.9619 rev

3mo ago

Chicken Neck Air-Chilled Organic

Meat (Suppliers May Vary)$9.190 rev

5mo ago

Barkleys Cuts Frozen Raw Whole Chicken Necks Dog Treats Single Ingredient Flash Frozen Training Treats Food Toppers for Puppies & Dogs for All Dog Breeds Ages & Sizes 16 Oz Bag (1 Pack)

BARKLEY'S PREMIUM . PURE . RAW$10.326 rev

7mo ago

JADINGSFARM Freeze-Dried Raw Chicken Necks Dogs Treats- Single Ingredient High Protein Training Treats & Dental Chews - Grain Free Gluten Free 6.5 oz (Chicken Necks)

JADINGSFARM$14.9418 rev

9mo ago

The New Zealand Natural Pet Food Co. - Air Dried WOOF Chicken Neck Treat - Mixer or Topper - Air Dried High Protein Natural Single Ingredient - 1.76oz

The New Zealand Natural Pet Food Co.$11.8134 rev

1y ago

What buyers say about chicken neck

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly38%

“My doodle loves these”

Quality-Overall24%

“Good quality”

Taste-Overall10%

“My fur babies love, love, love these chicken necks”

Smell6%

“My 1yr old female cat loves smelling them”

Size-Overall4%

“These treats are a decent size”

Value For Money3%

“Worth every penny”

Moist/Dry2%

“airy as expected from freeze dried foods”

Weight Light2%

“They are light”

Ease Of Use2%

“easy to portion”

Fun/Entertainment Experience2%

“my dogs really enjoyed them”

What buyers complain about

Smell22%

“Smelled bad”

Size-Overall21%

“Big for cats”

Quality-Overall9%

“Quality not good”

Advertised Vs Actual Product6%

“It does not look like the photo shown on Amazon”

Ease Of Chewing/Swallowing6%

“third she has been noticeably reluctant to eat”

Taste-Overall6%

“I didnt taste it personally”

Durability5%

“I had to break it up”

Hard Feel4%

“These are hard”

Value For Money4%

“Definitely a bit pricey”

Color3%

“These used to be pink and good now they are pale and rancid”

Top return reasons

Value For Money29%

Smell21%

Quality-Overall14%

Hard Feel14%

Size-Overall14%

Stale/Rotten/Spoiled7%

Common questions

Is chicken neck profitable to sell on Amazon United States?: The niche generates $76K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Skip it (49/100).
How competitive is the chicken neck niche?: 9 brands and 54 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in chicken neck?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.0%.
When does demand for chicken neck peak?: Demand peaks in Feb; the busiest month runs 1.9× the quietest.
What does it cost to enter the chicken neck niche?: Listings span $5.96–$131.76; the average listing price is $24.70 (sweet spot $15–$100). The average incumbent carries 176 reviews — the moat a new listing must climb.