Is chicken liver dog treats profitable to sell on Amazon United States?

The niche generates $33K/yr across 27 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (52/100).

How competitive is the chicken liver dog treats niche?

17 brands and 94 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in chicken liver dog treats?

Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.0%.

When does demand for chicken liver dog treats peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the chicken liver dog treats niche?

Listings span $5.83–$33.96; the average listing price is $14.74 (sweet spot $15–$100). The average incumbent carries 2,663 reviews — the moat a new listing must climb.

chicken liver dog treats

Worth a look

Shows low returns (0.0%), but a small market ($33K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.0%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.74

avg listing price — sweet spot $15–$100

Price range

Good$5.83–$33.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,663.41

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Market size

Bad$33K

$33K/yr · 18K searches

According to Flapen's Amazon United States niche tracking, chicken liver dog treats is a $33K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

chicken liver dog treats market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $29K–$37K; units × avg price
Launch success: 29%; 2 of 7 new (360d)
Conversion rate: 12.0%
Avg BSR: #406
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 3.5%
Avg brand age: 76 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

22%

Stewart45%
Vital Essentials11%
Pawaura8%
Shepherd Boy Farms6%
LILSNOOTS5%
PAWUP4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top chicken liver dog treats search terms

chicken liver dog treats12K/yr +1.3%8.8% conv.
freeze dried chicken liver5K/yr +6.5%5.7% conv.
stewarts chicken liver dog treats freeze dried1K/yr +22.0%21.4% conv.

All search terms

Top chicken liver dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stewart Freeze Dried Dog Treats 100% Chicken Liver 3 oz Tub

Stewart$7.464.3★4,177 rev

Stewart Freeze Dried Dog Treats 100% Chicken Liver 16.8 oz Tub

Stewart$28.584.3★4,177 rev

Pawaura Freeze-Dried Chicken Liver Treats for Dogs & Cats (1.1lb) Value Tub Single Ingredient High-Protein Grain-Free Natural Snack Perfect for Training Rewarding or Meal Topper

Pawaura$25.464.6★62 rev

Stewart Freeze Dried Dog Treats 100% Chicken Liver 11.5 oz Tub

Stewart$23.054.3★4,177 rev

Shepherd Boy Farms Freeze Dried Dog and Cat Treats Chicken Liver All Natural Single Ingredient Freeze-Dried Dog Treat & Snacks Made in USA High Protein Essential Nutrition Raw Food 3oz

Shepherd Boy Farms$15.624.3★52 rev

Newest

by launch date

Chompz Freeze Dried Chicken Liver for Dogs and Cats High Protein Training Treats or Meal Topper Fresh Ingredient Snacks Grain Free Gluten Free 3.8 oz (Chicken Liver)

Chompz$9.9561 rev

6mo ago

Fieldcrest Farms Freeze-Dried Chicken Liver Dog Food Topper or Treat 100% Single Ingredient Chicken Liver High-Protein Raw & Grain-Free 12 oz

Fieldcrest Farms$21.319 rev

7mo ago

Freeze Dried Chicken Liver Cat Treats Single Ingredient Food Topper 2 oz

Heckin Yum$8.379 rev

8mo ago

LILSNOOTS Freeze Dried Chicken Liver Dog Treats Cat Treats Single Ingredient Liver Treats Food Meal Topper Rawhide Free Freeze Dried Chicken Liver High Protein Training Pet Treats 4.6oz

LILSNOOTS$11.7914 rev

9mo ago

Chompz Freeze Dried Chicken Liver for Dogs and Cats High Protein Training Treats or Meal Topper Fresh Ingredient Snacks Grain Free Gluten Free 3.8 oz (Chicken Liver 110g)

Chompz$10.6061 rev

11mo ago

What buyers say about chicken liver dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly48%

“Cats love it”

Taste-Overall10%

“She enjoys the taste”

Quality-Overall8%

“good quality and healthy for the dogs”

Value For Money5%

“Good deal”

Size-Overall4%

“The size is perfect”

Ingredients-Overall3%

“Clean ingredients”

Ease Of Chewing/Swallowing2%

“Chewable”

Smell2%

“They love the smell”

Fun/Entertainment Experience2%

“Very happy pups”

Freshness1%

“Product arrived fresh”

What buyers complain about

Smell14%

“Smells awful”

Size-Overall12%

“But small”

Value For Money11%

“They arent cheap”

Indigestion8%

“Stomach hurt so bad she cried”

Hard Feel6%

“it was not soft”

Quality-Overall5%

“the quality is getting worse”

Moist/Dry3%

“since theyre so dry”

Allergies2%

“made my dog sick”

Stale/Rotten/Spoiled2%

“Lid broken, I think treats are not fresh, no good smell”

Ingredients-Overall2%

“They have very few ingredients”

Top return reasons

Size-Overall22%

Smell15%

Defective Material/Parts9%

Value For Money7%

Ease Of Chewing/Swallowing7%

Flavor6%