Chicken Jerky for Dogs

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+8.1%

Conversion, latest week

15.9%

Market size, estimated

$3.4Ma year

Peak month

December1.2× the quietest month

Top search term

chicken jerky dog treats180K searches a year

Listings sell for $18.01 on average, from $4.81 to $50.33. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $18.01 that is $144K to $180K a year per listing.

Average price

$18.01inside the $15 to $100 sweet spot

Price range

$4.81–$50.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

8,000–10,000

Revenue per listing a year

$144K–$180K

Returns

0.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Treats. It carries 7,340 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#20in Treats

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

7,340per listing

Listings tracked

25

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

84 months