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Chicken Hearts

Maybe

An estimated 0.0% of orders come back. But the products selling today already average 4.6★, so Chicken Hearts is a Maybe.

Flapen Score
55
55 / 100
Top 30% of 3,978 Pet Supplies niches · +4 vs the category median of 51
Market size
$789K/yr282K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
69%top-5 click share · 12 brands · 34 sellers

Flapen Score

Chicken Hearts against its category

The dotted line is the Pet Supplies average. Past it, Chicken Hearts is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Hearts market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Hearts 282K times last year and spent an estimated $789K. The top 5 brands take 88% of clicks. Demand peaks in Aug–Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $789K a year.

Searches, last 12 months
282K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
14.6%
Market size, estimated
$789Ka year
Peak month
September1.8× the quietest month
Top search term
chicken hearts103K searches a year

02 · Price

A sale here is worth $19.09.

Listings sell for $19.09 on average, from $6.65 to $40.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $19.09 that is $57K to $76K a year per listing.

Average price
$19.09inside the $15 to $100 sweet spot
Price range
$6.65–$40.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$57K–$76K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #219 within Food. It carries 1,224 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#219in Food
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,224per listing
Listings tracked
18

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
69 months

Products

Top Chicken Hearts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

34

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

  • Brand 162%
  • Brand 214%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Chicken Hearts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Search terms

Top Chicken Hearts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken hearts103K/yr
  • chicken hearts for dogs56K/yr
  • freeze dried chicken hearts37K/yr
  • chicken hearts for cats36K/yr
  • chicken heart21K/yr
  • freeze dried chicken hearts for dogs9K/yr
  • freeze dried chicken hearts for cats6K/yr
  • chicken hearts dog treats4K/yr
  • vital essentials chicken hearts4K/yr
  • vital chicken hearts3K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Hearts

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Pet Friendly”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Very big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chicken Hearts questions

Answered from the same tracked data.