Is chicken hearts profitable to sell on Amazon United States?

The niche generates $789K/yr across 18 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the chicken hearts niche?

12 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in chicken hearts?

Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.

When does demand for chicken hearts peak?

Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the chicken hearts niche?

Listings span $6.65–$40.00; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.

chicken hearts

Worth a look

Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$19.09

avg listing price — sweet spot $15–$100

Price range

Great$6.65–$40.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$789K

$789K/yr · 282K searches

Review moat

Good1,223.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, chicken hearts is a $789K/yr Amazon United States market (282K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

chicken hearts market data

Units sold / yr: 40K–50K; avg 3,000–4,000/product
Revenue / yr: $764K–$955K; units × avg price
Launch success: 50%; 3 of 6 new (360d)
Conversion rate: 14.6%
Avg BSR: #219
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 0.0%
Avg brand age: 69 months
Avg seller age: 141 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

10%

Vital Essentials62%
Stella & Chewy's14%
Shepherd Boy Farms5%
hotspot pets3%
Pawaura3%
Kasrech2%
Open — no brand owns it (6 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top chicken hearts search terms

chicken hearts103K/yr -3.7%11.3% conv.
chicken hearts for dogs56K/yr +1.9%15.1% conv.
freeze dried chicken hearts37K/yr +9.2%9.3% conv.
chicken hearts for cats36K/yr +8.0%13.8% conv.
chicken heart21K/yr +22.0%6.5% conv.
freeze dried chicken hearts for dogs9K/yr -16.8%9.1% conv.
freeze dried chicken hearts for cats6K/yr -6.5%13.3% conv.
chicken hearts dog treats4K/yr +4.3%16.8% conv.
vital essentials chicken hearts4K/yr +5.6%18.0% conv.
vital chicken hearts3K/yr -1.7%20.3% conv.

All search terms

Top chicken hearts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 3.75 oz Bag

Vital Essentials$18.154.8★4,049 rev

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 0.8 oz Bag

Vital Essentials$6.654.5★3,532 rev

Vital Essentials Freeze Dried Raw Chicken Hearts Dog Treats | Single Ingredient | Premium Quality | Grain Free Treats for Dogs 1.9 oz Bag

Vital Essentials$11.524.8★4,049 rev

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 3oz Bag

Stella & Chewy's$12.324.7★2,174 rev

Stella & Chewys Freeze-Dried Raw Chicken Heart Dog Treats - Single Ingredient No Additives - Premium Training Treats - Perfect For Picky Eaters - 11oz Bag

Stella & Chewy's$28.854.7★2,174 rev

Newest

by launch date

Vital Essentials Freeze Dried Raw Chicken Hearts Cat Treats | Single Ingredient | Premium Quality | Grain Free Healthy Treats for Cats 2.75 oz Bag

Vital Essentials$14.363,532 rev

2mo ago

HUWZZE Freeze Dried Chicken Hearts for Dogs and Cats Single Ingredient High Protein Training Treats All Natural Healthy Pet Snacks Perfect for Picky Eaters 4.23 oz

HUWZZE$17.4514 rev

6mo ago

Freeze Dried Chicken Hearts for Cats & Dogs 17.64 oz (1.1LB) Raw High Protein Cat & Dog Treats Single Ingredient Organ Meat Grain Free Healthy Pet Snacks Training Treats & Food Topper No Additives

Kasrech$34.5040 rev

7mo ago

Heckin Yum Freeze-Dried Chicken Hearts Cat|Dog Treats|Single Ingredient|High Protein Healthy Pet Food Toppers|Training Snacks 2oz

Heckin Yum$9.4923 rev

8mo ago

LILSNOOTS Freeze Dried Chicken Heart Treats for Dogs Cats Single Ingredient Food Topper Rich in Taurine Organ Meat Nutrition Freeze Dried Chicken Hearts High Protein Training Treats 3.2oz

LILSNOOTS$13.1038 rev

9mo ago

What buyers say about chicken hearts

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly48%

“Cats love it”

Quality-Overall9%

“Excellent product”

Taste-Overall9%

“My dog absolutely loves these treats”

Value For Money4%

“Good Value”

Ingredients-Overall4%

“Clean ingredients”

Smell3%

“They don't smell bad”

Size-Overall3%

“The bag is generously sized”

Freshness2%

“freshest”

Ease Of Chewing/Swallowing2%

“They are easy for him to chew”

Fun/Entertainment Experience2%

“she enjoys them immensely”

What buyers complain about

Size-Overall21%

“Very big”

Value For Money15%

“Kinda expensive”

Smell12%

“Smell funny”

Moist/Dry4%

“Being freeze dried”

Quality-Overall4%

“The quality control on these treats have gone way down over this past year”

Hard Feel3%

“Too hard”

Ease Of Chewing/Swallowing3%

“They are not a chew”

Durability2%

“The bag didnt last me even two weeks”

Taste-Overall1%

“Cats wont eat them”

Indigestion1%

“he seems to get an upset belly from them and gets diarrhea”

Top return reasons

Size-Overall35%

Moist/Dry13%

Value For Money7%

Smell7%

Stale/Rotten/Spoiled6%

Material Quality4%

Texture/Consistency-Overall4%

Indigestion4%

Ease Of Chewing/Swallowing4%

Advertised Vs Actual Product4%

Common questions

Is chicken hearts profitable to sell on Amazon United States?: The niche generates $789K/yr across 18 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the chicken hearts niche?: 12 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in chicken hearts?: Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.0%.
When does demand for chicken hearts peak?: Demand peaks in Aug–Sep; the busiest month runs 1.8× the quietest.
What does it cost to enter the chicken hearts niche?: Listings span $6.65–$40.00; the average listing price is $19.09 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.