Is chicken free dog treats profitable to sell on Amazon United States?

The niche generates $145K/yr across 56 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +7.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the chicken free dog treats niche?

31 brands and 578 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in chicken free dog treats?

Top complaints mined from reviews: Smell, Size-Overall, Hard Feel. The return rate is 0.0%.

When does demand for chicken free dog treats peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the chicken free dog treats niche?

Listings span $4.48–$25.68; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 3,743 reviews — the moat a new listing must climb.

chicken free dog treats

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great53%

top-5 brand share — no brand owns this niche

Price range

Good$4.48–$25.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$10.80

avg listing price — sweet spot $15–$100

Growth

Okay+7.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$145K

$145K/yr · 108K searches

Review moat

Okay3,742.82

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, chicken free dog treats is a $145K/yr Amazon United States market (108K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

chicken free dog treats market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: $135K–$162K; units × avg price
Launch success: —; 2 of 2 new (360d)
Conversion rate: 12.5%
Avg BSR: #129
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.4%
Avg brand age: 85 months
Avg seller age: 129 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

578

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

32%

Top 20: 70%

Open market

42%

Blue Buffalo22%
Vital Essentials12%
Shameless Pets8%
Jinx6%
Bocce's Bakery5%
Full Moon5%

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +7.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top chicken free dog treats search terms

chicken free dog treats40K/yr +6.6%11.5% conv.
clean dog treats10K/yr +27.1%9.4% conv.
organic treats for dogs7K/yr +113.7%2.8% conv.
redford naturals dog treats9K/yr -8.5%1.5% conv.
organic dog treats for large dogs10K/yr -7.3%8.5% conv.
low sodium dog treats8K/yr +0.5%4.5% conv.
non chicken dog treats7K/yr -5.1%13.8% conv.
organic dog treats for medium dogs6K/yr +14.9%10.4% conv.
poultry free dog treats5K/yr -23.9%10.7% conv.
grain free dog treats small dogs2K/yr -25.4%3.7% conv.

All search terms

Top chicken free dog treats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 56 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Buffalo Basics Crunchy Dog Biscuits for Skin & Stomach Care Limited Ingredient Diet Dog Treats Salmon & Potato Recipe 6-oz. Bag

Blue Buffalo$4.784.6★1,836 rev

Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag

Vital Essentials$5.834.6★7,896 rev

Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz

Jinx$4.894.7★387 rev

Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz

Shameless Pets$5.454.4★982 rev

DreamBone Triple Flavor Swirlz No Chicken Added Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Beef Peanut Butter Pork and Veggies 25 Count

DreamBone$8.194.7★882 rev

Newest

by launch date

Brush Buddies Long Lasting Dog Dental Chews - All Natural Dental Sticks for Teeth Cleaning Plaque Off + Tartar Remover for Dogs - Dog Dental Treats + Breath Freshener - Medium Sized Dogs (15 Count)

Pet Honesty$15.81727 rev

5mo ago

Shameless Pets Soft Dog Treats Bacon Me Crazy Meaty Tenders Soft & Chewy Treats for Dogs Real Bacon 1st Ingredient Grain Free Healthy Treats for Small Medium & Large Dogs 8oz

Shameless Pets$5.45982 rev

11mo ago

Jinx Oven-Baked Salmon Bone Broth Biscuit Dog Treats - Crunchy All Natural Superfood-Rich with High-Protein Salmon Dog Biscuits for Puppies Adults & Seniors - 16oz

Jinx$4.89387 rev

1y ago

Gootoe Natural Buffalo Dog Treats Stick (Large) 1.5 lb

Gootoe$19.43836 rev

1y ago

DreamBone Triple Flavor Swirlz No Chicken Added Dog Treats Daily Rawhide-Free Chew Digests Safely and Completely with Real Protein Beef Peanut Butter Pork and Veggies 25 Count

DreamBone$8.19882 rev

2y ago

What buyers say about chicken free dog treats

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly42%

“Cats love it”

Taste-Overall9%

“My dog absolutely loves these treats”

Quality-Overall6%

“Excellent Product”

Ingredients-Overall5%

“Clean ingredients”

Value For Money4%

“Very affordable”

Smell4%

“Good smell”

Size-Overall4%

“Good size bag”

Ease Of Chewing/Swallowing3%

“Soft and chewy”

Soft Feel3%

“They stay soft”

Flavor2%

“natural flavors”

What buyers complain about

Smell11%

“Smelled fishy”

Size-Overall9%

“Small portion”

Hard Feel8%

“Not Soft”

Value For Money8%

“Wish the price was a little lower”

Indigestion8%

“Made dogs sick”

Ease Of Chewing/Swallowing6%

“started chewing away”

Allergies4%

“He has a chicken allergy”

Moist/Dry3%

“Too Dry”

Quality-Overall3%

“Quality not consistent”

Taste-Overall3%

“Bad taste”

Top return reasons

Size-Overall16%

Hard Feel15%

Smell9%

Ease Of Chewing/Swallowing8%

Ingredients-Overall6%

Indigestion6%

Value For Money6%