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Chicken Free Dog Food

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Chicken Free Dog Food is a Maybe.

Flapen Score
54
54 / 100
Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 51
Market size
$2.8M/yr814K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
71%top-5 click share · 3 brands · 27 sellers

Flapen Score

Chicken Free Dog Food against its category

The dotted line is the Pet Supplies average. Past it, Chicken Free Dog Food is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Free Dog Food market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Free Dog Food 814K times last year and spent an estimated $2.8M. All 3 brands take every click. Demand peaks in Jan–May–Jun–Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months
814K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
8.3%
Market size, estimated
$2.8Ma year
Peak month
May4.7× the quietest month
Top search term
diamond naturals dog food333K searches a year

02 · Price

A sale here is worth $41.81.

Listings sell for $41.81 on average, from $17.84 to $71.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $41.81 that is $125K to $167K a year per listing.

Average price
$41.81inside the $15 to $100 sweet spot
Price range
$17.84–$71.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$125K–$167K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Food. It carries 4,902 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Food
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
4,902per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Chicken Free Dog Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 28%
  • Brand 37%
  • Open — no brand owns it (0%)

Demand

Chicken Free Dog Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, May, Jun, Nov · busiest ÷ quietest = 4.7×

Search terms

Top Chicken Free Dog Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • diamond naturals dog food333K/yr
  • diamond dog food145K/yr
  • chicken free dog food64K/yr
  • kirkland dog food69K/yr
  • diamond naturals29K/yr
  • blue buffalo salmon dog food30K/yr
  • blue buffalo dog food salmon19K/yr
  • blue buffalo salmon14K/yr
  • dog food no chicken10K/yr
  • diamond naturals skin and coat12K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Free Dog Food

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Indigestion”
<0.1%of orders come back, a rate Amazon rounds to zero
“both my dogs have had diarrhea”
A buyer, on “Indigestion”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Chicken Free Dog Food questions

Answered from the same tracked data.