Chicken Free Dog Food
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Chicken Free Dog Food is a Maybe.
- Flapen Score
- 54 / 100Top 34% of 3,978 Pet Supplies niches · +3 vs the category median of 5154
- Market size
- $2.8M/yr814K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 71%top-5 click share · 3 brands · 27 sellers
Flapen Score
Chicken Free Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Chicken Free Dog Food is stronger. Inside it, weaker.
Market
The Chicken Free Dog Food market on Amazon at a glance
Shoppers on Amazon United States searched for Chicken Free Dog Food 814K times last year and spent an estimated $2.8M. All 3 brands take every click. Demand peaks in Jan–May–Jun–Nov. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 814K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.
- Searches, last 12 months
- 814K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $2.8Ma year
- Peak month
- May4.7× the quietest month
- Top search term
- diamond naturals dog food333K searches a year
02 · Price
A sale here is worth $41.81.
Listings sell for $41.81 on average, from $17.84 to $71.06. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $41.81 that is $125K to $167K a year per listing.
- Average price
- $41.81inside the $15 to $100 sweet spot
- Price range
- $17.84–$71.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $125K–$167K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Food. It carries 4,902 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #125in Food
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 4,902per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Chicken Free Dog Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Diamond Naturals Skin & Coat Real Salmon and Potato Recipe Dry Dog Food with Quality Protein Omega Fatty Acids Probiotics and Essential Nutrients to Promote Healthy Skin and Coat 30lb
- Price
- $42.67
- Rating
- 4.6/5
- Reviews
- 12,039
- Age
- 8y ago

Diamond Naturals Adult Dry Dog Food Lamb Meal and Rice Formula Made with Quality Lamb Protein Probiotics and Essential Nutrients to Support Balanced and Overall Health 40Lb
- Price
- $42.61
- Rating
- 4.6/5
- Reviews
- 8,332
- Age
- 18y ago

Diamond Naturals Adult Dry Dog Food Beef Meal and Rice Formula Made with Quality Pasture-Raised Beef Protein Probiotics and Essential Nutrients
- Price
- $41.30
- Rating
- 4.5/5
- Reviews
- 8,438
- Age
- 17y ago

Diamond Naturals Large Breed Adult Dry Dog Food Lamb Meal and Rice Formula with Protein from Real Lamb Probiotics and Essential Nutrients to Support Balanced and Overall Health in Adult Dogs 40lb
- Price
- $45.33
- Rating
- 4.5/5
- Reviews
- 2,664
- Age
- 17y ago

Blue Buffalo Life Protection Formula Adult Dry Dog Food Helps Build and Maintain Strong Muscles Made with Natural Ingredients Salmon & Brown Rice Recipe 5-lb. Bag
- Price
- $17.84
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 1y ago
Trending
estimated 90-day click momentum
Blue Buffalo Life Protection Formula Adult Dry Dog Food Helps Build and Maintain Strong Muscles Made with Natural Ingredients Salmon & Brown Rice Recipe 5-lb. Bag
- Price
- $17.84
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 1y ago

Diamond Naturals Adult Dry Dog Food Beef Meal and Rice Formula Made with Quality Pasture-Raised Beef Protein Probiotics and Essential Nutrients
- Price
- $41.30
- Rating
- 4.5/5
- Reviews
- 8,438
- Age
- 17y ago

Diamond Naturals Small & Medium Breed Puppy High Protein Chicken & Rice Dry Dog Food 6lb
- Price
- $18.68
- Rating
- 4.6/5
- Reviews
- 4,241
- Age
- 18y ago

Diamond Naturals Skin & Coat Real Salmon and Potato Recipe Dry Dog Food with Quality Protein Omega Fatty Acids Probiotics and Essential Nutrients to Promote Healthy Skin and Coat 30lb
- Price
- $42.67
- Rating
- 4.6/5
- Reviews
- 12,039
- Age
- 8y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 40lb
- Price
- $43.05
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 15y ago
Newest
by launch date
Blue Buffalo Life Protection Formula Adult Dry Dog Food Helps Build and Maintain Strong Muscles Made with Natural Ingredients Salmon & Brown Rice Recipe 5-lb. Bag
- Price
- $17.84
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 1y ago

Blue Buffalo Life Protection Formula Salmon & Brown Rice Adult Dry Dog Food Supports Immunity with Antioxidant-Rich LifeSource Bits Promotes Healthy Muscle Development Skin & Coat Health 30 lbs.
- Price
- $71.06
- Rating
- 4.6/5
- Reviews
- 717
- Age
- 1y ago

Diamond Naturals Skin & Coat Real Salmon and Potato Recipe Dry Dog Food with Quality Protein Omega Fatty Acids Probiotics and Essential Nutrients to Promote Healthy Skin and Coat 30lb
- Price
- $42.67
- Rating
- 4.6/5
- Reviews
- 12,039
- Age
- 8y ago

Diamond Puppy 31/20 High Protein Formula for All Life Stages Including Puppies and Pregnant and Nursing Adult Dogs Dry Food 40lb
- Price
- $43.05
- Rating
- 4.6/5
- Reviews
- 6,761
- Age
- 15y ago

Diamond Naturals Adult Dry Dog Food Beef Meal and Rice Formula Made with Quality Pasture-Raised Beef Protein Probiotics and Essential Nutrients
- Price
- $41.30
- Rating
- 4.5/5
- Reviews
- 8,438
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
27
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- DIAMOND NATURALS85%
- Blue Buffalo8%
- DIAMOND7%
- Open — no brand owns it (0%)
Demand
Chicken Free Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May, Jun, Nov · busiest ÷ quietest = 4.7×
Search terms
Top Chicken Free Dog Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- diamond naturals dog food333K/yr
- diamond dog food145K/yr
- chicken free dog food64K/yr
- kirkland dog food69K/yr
- diamond naturals29K/yr
- blue buffalo salmon dog food30K/yr
- blue buffalo dog food salmon19K/yr
- blue buffalo salmon14K/yr
- dog food no chicken10K/yr
- diamond naturals skin and coat12K/yr
Reviews and returns
What reviews say buyers love and hate about Chicken Free Dog Food
We read the reviews and the return reasons for every product selling here.
“both my dogs have had diarrhea”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chicken Free Dog Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









