Skip to content

Chicken Feet

Pass

Chicken Feet scores 67 out of 100, a Pass. Shoppers spend an estimated $1.1M a year here, demand is soft, at -10.4% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
67
67 / 100
Top 3% of 3,978 Pet Supplies niches · +16 vs the category median of 51
Market size
$1.1M/yr428K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
50%top-5 click share · 19 brands · 259 sellers

Flapen Score

Chicken Feet against its category

The dotted line is the Pet Supplies average. Past it, Chicken Feet is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Feet market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Feet 428K times last year and spent an estimated $1.1M. The top 5 brands take 71% of clicks. Flapen scores it 67 out of 100, a Pass.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
8.7%
Market size, estimated
$1.1Ma year
Peak month
March1.4× the quietest month
Top search term
chicken feet164K searches a year

02 · Price

A sale here is worth $28.48.

Listings sell for $28.48 on average, from $4.57 to $88.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $28.48 that is $28K to $36K a year per listing.

Average price
$28.48inside the $15 to $100 sweet spot
Price range
$4.57–$88.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$28K–$36K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #781 within Treats. It carries 854 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
0.7%
Average rank
#781in Treats
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
854per listing
Listings tracked
28

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
61 months

Products

Top Chicken Feet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 flat

Sellers

259

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

25%

  • Brand 122%
  • Brand 218%
  • Brand 315%
  • Brand 411%
  • Brand 55%
  • Brand 64%

Demand

Chicken Feet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Chicken Feet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken feet164K/yr
  • chicken feet dog treats133K/yr
  • chicken feet for dogs47K/yr
  • dehydrated chicken feet for dogs11K/yr
  • dog chicken feet9K/yr
  • chicken foot11K/yr
  • chicken feet dog treats bulk3K/yr
  • dried chicken feet for dogs6K/yr
  • patas de pollo deshidratadas para perros5K/yr
  • pasture raised chicken feet5K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Feet

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Pet Friendly”
38%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Chemical smell”
A buyer, on “Smell”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Chicken Feet questions

Answered from the same tracked data.