Is chicken chips for dogs profitable to sell on Amazon United States?

The niche generates $250K/yr across 27 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.6%. Flapen's verdict: Worth a look (59/100).

How competitive is the chicken chips for dogs niche?

15 brands and 23 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in chicken chips for dogs?

Top complaints mined from reviews: Value For Money, Thickness, Hard Feel. The return rate is 0.0%.

When does demand for chicken chips for dogs peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the chicken chips for dogs niche?

Listings span $3.84–$48.77; the average listing price is $21.68 (sweet spot $15–$100). The average incumbent carries 868 reviews — the moat a new listing must climb.

chicken chips for dogs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.68

avg listing price — sweet spot $15–$100

Price range

Great$3.84–$48.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good867.63

avg incumbent reviews — the moat a new listing must climb

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$250K

$250K/yr · 74K searches

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, chicken chips for dogs is a $250K/yr Amazon United States market (74K searches/yr). The top 5 brands hold 78% of demand. Verdict: Worth a look — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

chicken chips for dogs market data

Units sold / yr: 10K–13K; avg 500–750/product
Revenue / yr: $217K–$271K; units × avg price
Launch success: 40%; 2 of 5 new (360d)
Conversion rate: 15.6%
Avg BSR: #580
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 82 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

15%

Chip's Naturals37%
Farm To Pet16%
Pack Approved12%
A Freschi srl7%
Three Dog Bakery6%
SitStay6%
Open — no brand owns it (9 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — +3.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top chicken chips for dogs search terms

chicken chips dog treats37K/yr +1.7%15.4% conv.
chicken chips for dogs15K/yr +17.3%12.2% conv.
dog chips10K/yr -5.8%6.7% conv.
dog chicken chips7K/yr +9.6%12.1% conv.
doggie chicken chips5K/yr -12.8%14.0% conv.

All search terms

Top chicken chips for dogs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Chips Naturals Doggie Chicken Chips Large 15 oz All Natural High Protein Low Calorie Healthy Dog Treats Grain Free Gluten Free USDA Inspected & Approved Chicken Treat for Dogs Pet Supplies

Chip's Naturals$48.774.7★2,074 rev

Chips Naturals Doggie Chicken Chips Small 4 oz All Natural High Protein Low Calorie Healthy Dog Treats Grain Free Gluten Free USDA Inspected & Approved Chicken Treat for Dogs Pet Supplies

Chip's Naturals$17.914.7★2,074 rev

Pack Approved Chicken Chips - Crunchy Single Ingredient Dog Treat - 4oz

Pack Approved$14.894.2★408 rev

Chips Naturals Doggie Chicken Chips Medium 8oz oz All Natural High Protein Low Calorie Healthy Dog Treats Grain Free Gluten Free USDA Inspected & Approved Chicken Treat for Dogs Pet Supplies

Chip's Naturals$29.854.7★2,074 rev

Farm To Pet - Dog Training Treats - Chicken Chips Single Ingredient - 4 oz Lean All Natural Healthy Dog Treats for Small Medium Large Breeds & Puppies Made in USA

Farm To Pet$13.724.6★2,639 rev

Newest

by launch date

SitStay Chicken Chips Dog Treats Chicken Chips for Dogs - Single Ingredient Dog Treats - Dehydrated 80% Protein Low Fat - Training Rewards - All Breeds & Life Stages - Made in USA - 3 Travel Bags

SitStay$8.2753 rev

3mo ago

SitStay Chicken Chips Dog Treats Chicken Chips for Dogs - Single Ingredient Dog Treats - Dehydrated 80% Protein Low Fat - Training Rewards - All Breeds & Life Stages - Made in USA - 4 oz

SitStay$13.9353 rev

3mo ago

Three Dog Bakery BarkN Crunch! Chicken & Cheese Chips with 100% Real Chicken - 3.8 oz - Crunchy Treats for Dogs - High Protein Dog Snacks - Grain Free No Corn or Soy Limited Ingredient Treats

Three Dog Bakery$14.3438 rev

6mo ago

Koala Story Dog Chicken Chips Treat - 6 oz 100% Natural Ingredient Made in USA High Protein Low Calorie Pet Training Chew Jerky Dried Food Healthy Pet Supplies for Medium Large Breeds & Puppy

Koala Story$10.0633 rev

7mo ago

A Freschi srl Chicken Jerky Dog Treats All Natural High-Protein Healthy & Easily Digestible Grain-Free Puppy Chews Human Grade Training & Rewards Dog Snacks Chicken Chips 16 oz Pack

A Freschi srl$17.12191 rev

11mo ago

What buyers say about chicken chips for dogs

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly39%

“Dog Approved”

Taste-Overall11%

“Perfect treat”

Ingredients-Overall8%

“Good ingredients”

Quality-Overall7%

“Excellent product; our two dachshunds LOVE them”

Value For Money6%

“Definitely worth the price”

Fun/Entertainment Experience4%

“Great dog treat”

Ease Of Chewing/Swallowing3%

“Good chews”

Size-Overall2%

“This brand is fairly consistent in size”

Smell2%

“No weird smell, no fillers, just”

Freshness2%

“Always fresh”

What buyers complain about

Value For Money20%

“theyre expensive”

Thickness11%

“Too thick”

Hard Feel6%

“Too hard”

Ease Of Chewing/Swallowing5%

“very chewy”

Size-Overall4%

“I feel they are too big”

Ingredients-Overall3%

“Only ingredient is chicken”

Indigestion3%

“Gave my dog weird colored diarrhea”

Allergies2%

“My dog is allergic”

Stale/Rotten/Spoiled2%

“these arrive stale”

Smell2%

“First of all it smells old”

Top return reasons

Ease Of Chewing/Swallowing19%

Size-Overall17%

Hard Feel17%

Defective Material/Parts11%

Indigestion8%

Escape Proof6%

Smell6%

Sharpness6%

Ethically/Sustainably Sourced6%