Chicken Chips for Dogs

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $250K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

15.6%

Market size, estimated

$250Ka year

Peak month

April1.5× the quietest month

Top search term

chicken chips dog treats37K searches a year

Listings sell for $21.68 on average, from $3.84 to $48.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $21.68 that is $11K to $16K a year per listing.

Average price

$21.68inside the $15 to $100 sweet spot

Price range

$3.84–$48.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$11K–$16K

Returns

0.0%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #580 within Treats. It carries 868 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#580in Treats

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

868per listing

Listings tracked

27

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

82 months