Is chicken broth for dog profitable to sell on Amazon United States?

The niche generates $96K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the chicken broth for dog niche?

11 brands and 589 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in chicken broth for dog?

Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.0%.

When does demand for chicken broth for dog peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the chicken broth for dog niche?

Listings span $2.07–$24.13; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.

chicken broth for dog

Worth a look

Shows low returns (0.0%), but a small market ($96K/yr) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$12.52

avg listing price — sweet spot $15–$100

Review moat

Okay1,808.8

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Price range

Okay$2.07–$24.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Market size

Bad$96K

$96K/yr · 72K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, chicken broth for dog is a $96K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

chicken broth for dog market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $100K–$125K; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 10.7%
Avg BSR: #10,871
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 0.0%
Avg brand age: 57 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

589

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Stella & Chewy's31%
Brutus Bone Broth21%
Caru13%
Cafe Nara10%
Native Pet8%
Solid Gold7%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top chicken broth for dog search terms

chicken broth for dogs38K/yr +16.0%8.9% conv.
dog chicken broth15K/yr +13.1%9.2% conv.
chicken bone broth for dogs12K/yr +14.7%7.5% conv.
dog safe chicken broth5K/yr -7.4%8.7% conv.
chicken broth for dog2K/yr -6.2%3.3% conv.

All search terms

Top chicken broth for dog products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Stella & Chewys Premium Cage-Free Chicken Bone Broth for Dogs - Joint & Gut Health Support Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch

Stella & Chewy's$8.534.3★902 rev

Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious

Brutus Bone Broth$19.834.7★380 rev

Caru - Daily Dish Chicken Bone Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack

Caru$4.823.7★3,395 rev

Caf Nara - Chicken Broth - Meal Topper for Dogs & Cats - Supports Overall Pet Health - Pour-Over Broth for Wet/Dry Food - Human Grade Ingredients - Non-GMO - Made in USA - 17.6 oz - 1 Pack

Cafe Nara$4.963.9★770 rev

Solid Gold Chicken Bone Broth for Dogs - Limited Ingredient Bone Broth Dog Food Toppers for Picky Eaters with Collagen & Superfoods - Dog Gravy Topper for Dry Food - Gut Health & Hydration - 6 Pack

Solid Gold$24.134.3★193 rev

Newest

by launch date

Solid Gold Chicken Bone Broth for Dogs - Limited Ingredient Bone Broth Dog Food Toppers for Picky Eaters with Collagen & Superfoods - Dog Gravy Topper for Dry Food - Gut Health & Hydration - 6 Pack

Solid Gold$24.13193 rev

7mo ago

Brutus Broth Chicken Bone Broth for Dogs - Meal Topper with Glucosamine & Chondroitin | Liquid Chicken Bones Broth 16.9 FL Oz | Hydrating Wet Dog Food Topper Supports Hips and Joints of Dogs Cats

Brutus Bone Broth$6.7026 rev

1y ago

Brutus Chicken Broth Liquid for Dogs - All Natural Chicken Bone Broth for Dogs with Chondroitin Glucosamine Turmeric -Human Grade Dog Food Toppers for Picky Eaters & Dry Food -Tasty & Nutritious

Brutus Bone Broth$19.83380 rev

2y ago

Brutus Bone Broth$20.15439 rev

2y ago

Stella & Chewys Premium Cage-Free Chicken Bone Broth for Dogs - Joint & Gut Health Support Liquid Food Topper with Collagen & Turmeric 16 Fl Oz Resealable Pouch

Stella & Chewy's$8.53902 rev

3y ago

What buyers say about chicken broth for dog

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly33%

“Dog loves it”

Taste-Overall12%

“Makes a great topper for taste variety”

Quality-Overall10%

“Excellent Product”

Flavor7%

“My dogs love every flavor”

Value For Money7%

“Worth the money”

Moist/Dry5%

“It definitely helps save on wet food”

Ingredients-Overall4%

“Very good ingredients”

Ease Of Use3%

“Easy to use”

Salt Content3%

“Delicious as the salted one”

Smell2%

“it doesnt smell bad at all”

What buyers complain about

Smell15%

“the smell is not too pleasant”

Value For Money14%

“A bit pricey”

Indigestion13%

“Vomiting and diarrhea”

Taste-Overall9%

“It tasted yucky”

Ingredients-Overall4%

“Ingredients changed”

Thickness4%

“Wasn't thick as some reviewers said”

Flavor4%

“My Doggie does not like the flavor”

Leak-Proof3%

“Product arrived with a leaking box”

Functionality-Overall3%

“Didnt help”

Quality-Overall3%

“should never have made it past quality control”

Top return reasons

Flavor13%

Ingredients-Overall13%

Taste-Overall11%

Moist/Dry9%

Leak-Proof7%

Size-Overall7%

Quality-Overall5%

Advertised Vs Actual Product5%

Smell5%

Compatibility-Overall4%

Common questions

Is chicken broth for dog profitable to sell on Amazon United States?: The niche generates $96K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +12.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the chicken broth for dog niche?: 11 brands and 589 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in chicken broth for dog?: Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.0%.
When does demand for chicken broth for dog peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the chicken broth for dog niche?: Listings span $2.07–$24.13; the average listing price is $12.52 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.