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Chicken Broth for Dog

Maybe

An estimated 0.0% of orders come back. But shoppers spend an estimated $96K a year here, so Chicken Broth for Dog is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$96K/yr72K searches / yr
90-day growth
+12.8%search demand this quarter
Competition
72%top-5 click share · 11 brands · 589 sellers

Flapen Score

Chicken Broth for Dog against its category

The dotted line is the Pet Supplies average. Past it, Chicken Broth for Dog is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Broth for Dog market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken Broth for Dog 72K times last year and spent an estimated $96K. The top 5 brands take 82% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $96K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+12.8%
Conversion, latest week
10.7%
Market size, estimated
$96Ka year
Peak month
July1.3× the quietest month
Top search term
chicken broth for dogs38K searches a year

02 · Price

A sale here is worth $12.52.

Listings sell for $12.52 on average, from $2.07 to $24.13. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.52 that is $6K to $9K a year per listing.

Average price
$12.52under the $15 to $100 sweet spot
Price range
$2.07–$24.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10,871 within Food. It carries 1,809 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10,871in Food
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,809per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Chicken Broth for Dog products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

589

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Brand 131%
  • Brand 221%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 11%)

Demand

Chicken Broth for Dog search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chicken Broth for Dog search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken broth for dogs38K/yr
  • dog chicken broth15K/yr
  • chicken bone broth for dogs12K/yr
  • dog safe chicken broth5K/yr
  • chicken broth for dog2K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Broth for Dog

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Pet Friendly”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“the smell is not too pleasant”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Chicken Broth for Dog questions

Answered from the same tracked data.