chicken ball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Market size
Good$385K$385K/yr · 102K searches
Price range
Okay$7.70–$19.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,011.45avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken ball is a $385K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
chicken ball market data
- Units sold / yr
- 25K–30K
- avg 2,500–3,000/product
- Revenue / yr
- $332K–$398K
- units × avg price
- Launch success
- —
- 0 of 0 new (360d)
- Conversion rate
- 28.3%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 81 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
81
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Milo's Kitchen92%
- Blue Buffalo8%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -4.6% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.6×
Top chicken ball search terms
- milos kitchen dog treats43K/yr
- milos kitchen chicken meatballs12K/yr
- dog meatballs7K/yr
- meatball dog treats4K/yr
- milos kitchen5K/yr
- milos meatballs for dogs4K/yr
- milo dog treats4K/yr
- meatballs for dogs4K/yr
- milos dog treats4K/yr
- dog treats meatballs3K/yr
Top chicken ball products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milos Kitchen Chicken Meatballs Dog Treats 18 Oz. Bag
Milo's Kitchen$12.564.7★10,612 rev
Milos Kitchen Chicken Meatballs Dog Treats 28 Oz. Bag
Milo's Kitchen$19.664.7★10,612 rev
Milos Kitchen Steak Grillers Recipe Dog Treats 18 Oz. Bag
Milo's Kitchen$12.644.7★1,425 rev
Milos Kitchen Beef Sausage Slices With Rice Dog Treats 18 Ounce
Milo's Kitchen$12.564.7★1,989 rev
Blue Buffalo Nudges Beef & Rice Homestyle Natural Dog Treats Meatball-Inspired Recipe Healthy Reward or Training Treat Made in the USA with Real Beef No Artificial Preservatives 16 oz.
Blue Buffalo$11.724.6★1,174 rev
Newest
by launch dateBlue Buffalo Nudges Beef & Rice Homestyle Natural Dog Treats Meatball-Inspired Recipe Healthy Reward or Training Treat Made in the USA with Real Beef No Artificial Preservatives 16 oz.
Blue Buffalo$11.721,174 rev
Milos Kitchen Chicken Meatballs Dog Treats 28 Oz. Bag
Milo's Kitchen$19.6610,612 rev
MiloS Kitchen Simply Chicken Jerky Dog Treat 7 Oz
Milo's Kitchen$17.30264 rev
Milos Kitchen Chicken & Apple Sausage Slices Dog Treats 18 Oz. Bag
Milo's Kitchen$12.541,227 rev
Milos Kitchen Chicken Meatballs Dog Treats 10 Oz. Bag
Milo's Kitchen$7.70994 rev
Trending
90-day click momentumMilos Kitchen Steak Grillers Recipe Dog Treats 18 Oz. Bag
Milo's Kitchen$12.644.7★
Milos Kitchen Homestyle Dog Treats Beef Sausage Slices 10 Ounce High Protein No Artificial Flavors
Milo's Kitchen$8.094.7★
Milos Kitchen Chicken Jerky Strips Dog Treats 15 Ounce
Milo's Kitchen$12.484.6★
Milos Kitchen Beef Sausage Slices With Rice Dog Treats 18 Ounce
Milo's Kitchen$12.564.7★
Milos Kitchen Chicken Meatballs Dog Treats 10 Oz. Bag
Milo's Kitchen$7.704.7★
What buyers say about chicken ball
What buyers praise and complain about, mined from review topics.What buyers love
“My dogs love this”
“They are soft”
“My dogs absolutely love these treats”
“Great quality and consistent”
“Good price”
“no bad odor”
“they are nice and soft and he can chew them easily very pet friendly”
“They are very fresh”
“its clear they must have a great flavor”
“Also a great size for any dog”
What buyers complain about
“A little expensive”
“Otherwise, they tend to dry out”
“Very bad quality ranked as very dangerous”
“Chicken Meat Balls were very hard”
“Stale product”
“They are small dogs so I only give them half”
“They are quite smelly to me”
“Like the limited ingredients”
Top return reasons
Common questions
- Is chicken ball profitable to sell on Amazon United States?
- The niche generates $385K/yr across 11 tracked products. 90-day search growth is -4.6%. Flapen's verdict: Skip it (43/100).
- How competitive is the chicken ball niche?
- 2 brands and 81 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chicken ball?
- Top complaints mined from reviews: Value For Money, Moist/Dry, Quality-Overall. The return rate is 0.0%.
- When does demand for chicken ball peak?
- Demand peaks in Feb; the busiest month runs 1.6× the quietest.
- What does it cost to enter the chicken ball niche?
- Listings span $7.70–$19.66; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 3,011 reviews — the moat a new listing must climb.