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Chicken and Waffles Dog Treats

Fail

The top 5 products take 100% of clicks, so Chicken and Waffles Dog Treats is a Fail.

Flapen Score
45
45 / 100
Ranks 2,799 of 3,978 Pet Supplies niches · −6 vs the category median of 51
Market size
$77K/yr22K searches / yr
90-day growth
+56.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 7 sellers

Flapen Score

Chicken and Waffles Dog Treats against its category

The dotted line is the Pet Supplies average. Past it, Chicken and Waffles Dog Treats is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken and Waffles Dog Treats market on Amazon at a glance

Shoppers on Amazon United States searched for Chicken and Waffles Dog Treats 22K times last year and spent an estimated $77K. All 3 brands take every click. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.1% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.1% of those searches ended in a purchase. Searches in the last 90 days moved +56.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
+56.1%
Conversion, latest week
15.1%
Market size, estimated
$77Ka year
Peak month
August2.1× the quietest month
Top search term
chicken and waffles dog treats16K searches a year

02 · Price

A sale here is worth $23.23.

Listings sell for $23.23 on average, from $10.27 to $35.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $23.23 that is $12K to $17K a year per listing.

Average price
$23.23inside the $15 to $100 sweet spot
Price range
$10.27–$35.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,293 within Treats. It carries 11,586 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
1.1%
Average rank
#1,293in Treats
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
11,586per listing
Listings tracked
5

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Chicken and Waffles Dog Treats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 214%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Chicken and Waffles Dog Treats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Chicken and Waffles Dog Treats

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a bargain”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Chicken and Waffles Dog Treats questions

Answered from the same tracked data.