chicken and waffles dog treats
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$23.23avg listing price — sweet spot $15–$100
Price range
Great$10.27–$35.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+56.1%90-day search growth — must beat 0% to launch
Review moat
Bad11,586avg incumbent reviews — the moat a new listing must climb
Market size
Bad$77K$77K/yr · 22K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chicken and waffles dog treats is a $77K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 45/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
chicken and waffles dog treats market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $93K–$116K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 15.1%
- Avg BSR
- #1,293
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 40%
- Out of stock
- 1.1%
- Avg brand age
- 75 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics82%
- Generic14%
- Farmland Traditions4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — +56.1% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.1×
Top chicken and waffles dog treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)
Amazon Basics$14.744.6★28,839 rev
Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)
Amazon Basics$10.274.6★28,839 rev
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).
Generic$26.354.8★9 rev
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1
Generic$35.915.0★14 rev
Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag
Farmland Traditions$28.904.6★229 rev
Newest
by launch dateMember Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).
Generic$26.359 rev
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1
Generic$35.9114 rev
Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag
Farmland Traditions$28.90229 rev
Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)
Amazon Basics$14.7428,839 rev
Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)
Amazon Basics$10.2728,839 rev
Trending
90-day click momentumMember Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 Oz ~ (1 Pack).
Generic$26.354.8★
Farmland Traditions Chicken & Waffle Bites Gluten-Free Dog Treats Made in USA for All Breeds & Sizes 2.5 Pound Bag
Farmland Traditions$28.904.6★
Member Marks Chicken & Waffle Bites Chicken Recipe Dog Treats 48 oz. PARC-1
Generic$35.915.0★
Amazon Basics Dog Treats Chicken and Waffle Bites 24oz (Previously Wag)
Amazon Basics$14.744.6★
Amazon Basics Dog Treats Chicken and Waffle Bites 12oz (Previously Wag)
Amazon Basics$10.274.6★
What buyers say about chicken and waffles dog treats
What buyers praise and complain about, mined from review topics.What buyers love
“my dogs like these”
“These have become my dogs favorite treats”
“These are soft and apparently delicious”
“They were cheaper for a reason”
“Quality is good”
“Great dog treats smell like ginger snaps”
“Decent size”
“Soft and chewy and easy to break apart”
“Made in America”
“They all get excited as soon as the bag comes out, and the chicken and waffle flavor seems to be a hit”
What buyers complain about
“Not a bargain”
“Sadly the formula changed”
“theyre not nearly the quality they were before”
“Odd smell and texture, caused upset stomach in two large-breed dogs”
“My dog would tell you the taste is mediocre”
“caused upset stomach in two large-breed dogs”
“I break each one into four pieces because theyre so big”
“Can be broken in two easily”
“is not a fan of hard biscuits”
“Didnt work for our dog”
Top return reasons
Common questions
- Is chicken and waffles dog treats profitable to sell on Amazon United States?
- The niche generates $77K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the chicken and waffles dog treats niche?
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chicken and waffles dog treats?
- Top complaints mined from reviews: Value For Money, Ingredients-Overall, Quality-Overall. The return rate is 0.0%.
- When does demand for chicken and waffles dog treats peak?
- Demand peaks in Aug; the busiest month runs 2.1× the quietest.
- What does it cost to enter the chicken and waffles dog treats niche?
- Listings span $10.27–$35.91; the average listing price is $23.23 (sweet spot $15–$100). The average incumbent carries 11,586 reviews — the moat a new listing must climb.