Chex Mix
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Chex Mix is a Maybe.
- Flapen Score
- 58 / 100Top 19% of 3,978 Pet Supplies niches · +7 vs the category median of 5158
- Market size
- $2.9M/yr2.2M searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 41%top-5 click share · 3 brands · 166 sellers
Flapen Score
Chex Mix against its category
The dotted line is the Pet Supplies average. Past it, Chex Mix is stronger. Inside it, weaker.
Market
The Chex Mix market on Amazon at a glance
Shoppers on Amazon United States searched for Chex Mix 2.2M times last year and spent an estimated $2.9M. All 3 brands take every click. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.
- Searches, last 12 months
- 2.2M
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 16.7%
- Market size, estimated
- $2.9Ma year
- Peak month
- December1.7× the quietest month
- Top search term
- chex mix971K searches a year
02 · Price
A sale here is worth $8.05.
Listings sell for $8.05 on average, from $3.12 to $24.29. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 10,000 to 12,500 of them. At $8.05 that is $81K to $101K a year per listing.
- Average price
- $8.05under the $15 to $100 sweet spot
- Price range
- $3.12–$24.29
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $81K–$101K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Treats. It carries 3,291 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Treats
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 3,291per listing
- Listings tracked
- 35
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Chex Mix products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chex Mix Traditional Original Recipe Snack Mix Savory Snack Bag Family Size 13.5 oz
- Price
- $3.83
- Rating
- 4.6/5
- Reviews
- 3,420
- Age
- 2y ago

Chex Mix Traditional Original Recipe Snack Mix Salty Snacks Tub 20 oz
- Price
- $7.08
- Rating
- 4.5/5
- Reviews
- 1,452
- Age
- 11mo ago

Chex Mix Cheddar Snack Mix Savory Snack Bag Family Size 13.5 oz
- Price
- $3.83
- Rating
- 4.4/5
- Reviews
- 2,900
- Age
- 2y ago

Chex Mix Turtle Snack Mix Indulgent Snack Bag Family Size 13.5 oz
- Price
- $3.97
- Rating
- 4.5/5
- Reviews
- 7,055
- Age
- 2y ago

Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz
- Price
- $7.09
- Rating
- 4.6/5
- Reviews
- 900
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz
- Price
- $3.78
- Rating
- 4.1/5
- Reviews
- 231
- Age
- 4mo ago

Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister
- Price
- $11.74
- Rating
- 4.9/5
- Reviews
- 233
- Age
- 6mo ago

Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
- Price
- $12.51
- Rating
- 4.8/5
- Reviews
- 247
- Age
- 6mo ago

Chex Mix Snack Mix Traditional Original Recipe Multipack Single Serve Snack Bags 10 Ct 17.5 oz
- Price
- $5.61
- Rating
- 4.7/5
- Reviews
- 636
- Age
- 11y ago

Chex Mix Cheddar Snack Mix Salty Snacks Tub 20 oz
- Price
- $7.06
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 10mo ago
Newest
by launch date
Chex Mix Sweet and Salty Recipe Snack Mix with M&Ms Milk Chocolate Candies Family Size 13.5 oz
- Price
- $3.78
- Rating
- 4.1/5
- Reviews
- 231
- Age
- 4mo ago

Purina Friskies Party Mix California CrunchwithChicken and Flavors of Turkey and BaconCat Treats - 30 oz Canister
- Price
- $11.74
- Rating
- 4.9/5
- Reviews
- 233
- Age
- 6mo ago

Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
- Price
- $12.51
- Rating
- 4.8/5
- Reviews
- 247
- Age
- 6mo ago

Chex Mix Bold Garlic and Herb Snack Mix Salty Snacks Tub 20 oz
- Price
- $7.09
- Rating
- 4.6/5
- Reviews
- 900
- Age
- 10mo ago

Chex Mix Cheddar Snack Mix Salty Snacks Tub 20 oz
- Price
- $7.06
- Rating
- 4.4/5
- Reviews
- 1,261
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
166
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 83%
Open market
0%
- Chex Mix73%
- Friskies24%
- Utz4%
- Open — no brand owns it (0%)
Demand
Chex Mix search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Chex Mix search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chex mix971K/yr
- party mix202K/yr
- friskies cat treats193K/yr
- friskies party mix cat treats107K/yr
- mix120K/yr
- chex mix family size90K/yr
- friskies party mix65K/yr
- party mix cat treats62K/yr
- cat treats friskies55K/yr
- chex mix bold41K/yr
Reviews and returns
What reviews say buyers love and hate about Chex Mix
We read the reviews and the return reasons for every product selling here.
“Stale taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chex Mix questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









