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Celery Pets

Fail

The top 5 products take 100% of clicks, so Celery Pets is a Fail.

Flapen Score
24
24 / 100
Ranks 3,943 of 3,978 Pet Supplies niches · −27 vs the category median of 51
Market size
$5K/yr43K searches / yr
90-day growth
-32.7%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Celery Pets against its category

The dotted line is the Pet Supplies average. Past it, Celery Pets is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Celery Pets market on Amazon at a glance

Shoppers on Amazon United States searched for Celery Pets 43K times last year and spent an estimated $5K. All 4 brands take every click. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-32.7%
Conversion, latest week
1.0%
Market size, estimated
$5Ka year
Peak month
August5.3× the quietest month
Top search term
celery pets31K searches a year

02 · Price

A sale here is worth $10.57.

Listings sell for $10.57 on average, from $9.05 to $12.83. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $10.57 that is $1K to $3K a year per listing.

Average price
$10.57under the $15 to $100 sweet spot
Price range
$9.05–$12.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #283 within Grooming. It carries 5,560 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
75%
Out of stock, average day
15.9%
Average rank
#283in Grooming
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
5,560per listing
Listings tracked
4

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Celery Pets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 224%
  • Brand 316%
  • Brand 410%
  • Open — no brand owns it (0%)

Demand

Celery Pets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 5.3×

Search terms

Top Celery Pets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celery pets31K/yr
  • celery pets cat toy11K/yr
  • celerypets cat toy694/yr

Reviews and returns

What reviews say buyers love and hate about Celery Pets

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
32%of negative reviews mention “Functionality-Overall”
0.6%of orders come back
“Doesn't squeak”
A buyer, on “Functionality-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Celery Pets questions

Answered from the same tracked data.