Cattle Scratcher
PassCattle Scratcher scores 68 out of 100, a Pass. Shoppers spend an estimated $219K a year here, search demand grew +91.8% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 3,978 Pet Supplies niches · +17 vs the category median of 5168
- Market size
- $219K/yr147K searches / yr
- 90-day growth
- +91.8%search demand this quarter
- Competition
- 38%top-5 click share · 22 brands · 29 sellers
Flapen Score
Cattle Scratcher against its category
The dotted line is the Pet Supplies average. Past it, Cattle Scratcher is stronger. Inside it, weaker.
Market
The Cattle Scratcher market on Amazon at a glance
Shoppers on Amazon United States searched for Cattle Scratcher 147K times last year and spent an estimated $219K. The top 5 brands take 59% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 147K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.
- Searches, last 12 months
- 147K
- Growth, 90 days vs prior 90
- +91.8%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $219Ka year
- Peak month
- June3.1× the quietest month
- Top search term
- livestock scratching brush43K searches a year
02 · Price
A sale here is worth $40.70.
Listings sell for $40.70 on average, from $16.33 to $252.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $40.70 that is $4K to $10K a year per listing.
- Average price
- $40.70inside the $15 to $100 sweet spot
- Price range
- $16.33–$252.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #121 within Horses. It carries 92 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 18.8%
- Average rank
- #121in Horses
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 92per listing
- Listings tracked
- 36
04 · Newcomers
8 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Cattle Scratcher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
29
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
38%
Top 20: 86%
Open market
35%
- Brand 119%
- Brand 215%
- Brand 311%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Cattle Scratcher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Cattle Scratcher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- livestock scratching brush43K/yr
- goat scratching post13K/yr
- goat scratching brush8K/yr
- horse scratching post11K/yr
- goat brushes for scratching7K/yr
- goat scratcher8K/yr
- cow scratcher10K/yr
- cow scratching post5K/yr
- cattle scratcher5K/yr
- livestock scratching post5K/yr
Reviews and returns
What reviews say buyers love and hate about Cattle Scratcher
We read the reviews and the return reasons for every product selling here.
“Disappointed in size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cattle Scratcher questions
Answered from the same tracked data.