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Catsumo

Maybe

The products selling today average only 3.5★. But the top 5 products take 81% of clicks, so Catsumo is a Maybe.

Flapen Score
50
50 / 100
Ranks 1,991 of 3,978 Pet Supplies niches · −1 vs the category median of 51
Market size
$182K/yr74K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
81%top-5 click share · 7 brands · 9 sellers

Flapen Score

Catsumo against its category

The dotted line is the Pet Supplies average. Past it, Catsumo is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catsumo market on Amazon at a glance

Shoppers on Amazon United States searched for Catsumo 74K times last year and spent an estimated $182K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 9.6% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
9.6%
Market size, estimated
$182Ka year
Top search term
catsumo36K searches a year

02 · Price

A sale here is worth $25.56.

Listings sell for $25.56 on average, from $14.66 to $49.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At $25.56 that is $32K to $38K a year per listing.

Average price
$25.56inside the $15 to $100 sweet spot
Price range
$14.66–$49.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
$32K–$38K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #517 within Toys. It carries 57 reviews at 3.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#517in Toys
Average rating
3.52 starsAmazon United States average 4.42 stars
Average reviews
57per listing
Listings tracked
10

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Catsumo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Brand 155%
  • Brand 220%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Catsumo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Catsumo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catsumo36K/yr
  • cat sumo17K/yr
  • cat sumo glove6K/yr
  • catsumo puppet cat toy4K/yr
  • sumo cat toy4K/yr
  • sumo cat4K/yr
  • catsumo cat toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Catsumo

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
11%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Doesn't fit well”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Catsumo questions

Answered from the same tracked data.