catnip treats for cats
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$269K$269K/yr · 195K searches
Price range
Okay$2.79–$21.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad17,910avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, catnip treats for cats is a $269K/yr Amazon United States market (195K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Oct. Verdict: Skip it — 42/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
catnip treats for cats market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $284K–$378K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 14.6%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.7%
- Avg brand age
- 46 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
556
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
1%
- Temptations63%
- Greenies16%
- Shameless Pets12%
- Friskies3%
- Delectables2%
- Fieldcrest Farms2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 16.2×
Top catnip treats for cats search terms
- catnip treats60K/yr
- cat nip treats33K/yr
- catnip treats for cats23K/yr
- temptation cat treats catnip10K/yr
- cat treats catnip10K/yr
- temptations catnip treats5K/yr
- temptations catnip8K/yr
- catnip cat treats7K/yr
- cat treats with catnip4K/yr
- temptations cat treats catnip3K/yr
Top catnip treats for cats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub
Temptations$7.934.8★48,837 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Blissful Catnip Flavor Catnip Treats 16 oz. Tub
Temptations$8.014.8★21,440 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 30 oz. Tub
Temptations$12.654.8★48,837 rev
Greenies Cat Treats Feline Veterinarian-Recommended Adult Natural Dental Treats Catnip Flavor 9.75 oz. Tub
Greenies$10.644.8★32,687 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.394.8★48,837 rev
Newest
by launch date
Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub
Temptations$8.26965 rev
Fieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch
Fieldcrest Farms$2.7981 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.3948,837 rev
Just Try Cat Treats for Indoor Cats Hairball Control Natural Salmon Healthy Cat Grass Treats Kitten Snacks Training Biscuits Catnip for Cats Dental Care 13.4 OZ
Just Try$17.613,224 rev
Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total
Delectables$11.524,452 rev
Trending
90-day click momentumFieldcrest Farms Collagen Cat Treats Catnip Crunchy & Creamy 3 oz Pouch
Fieldcrest Farms$2.794.4★
Shameless Pets Crunchy Cat Treats - Kitty Treats for Cats with Digestive Support Natural Ingredients for Kittens Healthy Flavored Feline Snacks - Variety Pack 3-Pk
Shameless Pets$8.944.5★
Shameless Pets Crunchy Cat Treats - Catnip Treats for Cats with Digestive Support Kitten Treats with Real Ingredients Natural & Healthy Flavored Feline Snacks - Fintastic Catnip 1-Pk
Shameless Pets$4.014.2★
Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub
Temptations$8.264.7★
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 48 oz. Bag
Temptations$20.394.8★
What buyers say about catnip treats for cats
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect for my pets”
“The flavor variety is awesome”
“My cat loves these treats”
“Great deal”
“Excellent product”
“Enjoyable treat”
“it works for the hairball prevention”
“Good size”
“it stays fresh”
“The smell is also pretty strong”
What buyers complain about
“TOO expensive”
“Strong smell”
“Caused vomiting”
“Its little large”
“not as enthusiastically as some other flavors”
“Not thats tasty”
“Theyre very chewy”
“I doubt that these treats are fresh as a result”
“contents spilled all over the bag onto floor”
“Hard as a rock”
Top return reasons
Common questions
- Is catnip treats for cats profitable to sell on Amazon United States?
- The niche generates $269K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the catnip treats for cats niche?
- 7 brands and 556 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in catnip treats for cats?
- Top complaints mined from reviews: Value For Money, Smell, Indigestion. The return rate is 0.0%.
- When does demand for catnip treats for cats peak?
- Demand peaks in Oct; the busiest month runs 16.2× the quietest.
- What does it cost to enter the catnip treats for cats niche?
- Listings span $2.79–$21.37; the average listing price is $9.45 (sweet spot $15–$100). The average incumbent carries 17,910 reviews — the moat a new listing must climb.