Skip to content

Catnip Treats for Cats

Fail

The top 5 brands take 97% of clicks, so Catnip Treats for Cats is a Fail.

Flapen Score
42
42 / 100
Ranks 3,174 of 3,978 Pet Supplies niches · −9 vs the category median of 51
Market size
$269K/yr195K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
67%top-5 click share · 7 brands · 556 sellers

Flapen Score

Catnip Treats for Cats against its category

The dotted line is the Pet Supplies average. Past it, Catnip Treats for Cats is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catnip Treats for Cats market on Amazon at a glance

Shoppers on Amazon United States searched for Catnip Treats for Cats 195K times last year and spent an estimated $269K. The top 5 brands take 97% of clicks. Demand peaks in Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $269K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
14.6%
Market size, estimated
$269Ka year
Peak month
October16.2× the quietest month
Top search term
catnip treats60K searches a year

02 · Price

A sale here is worth $9.45.

Listings sell for $9.45 on average, from $2.79 to $21.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $9.45 that is $12K to $14K a year per listing.

Average price
$9.45under the $15 to $100 sweet spot
Price range
$2.79–$21.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$12K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #17 within Treats. It carries 17,910 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#17in Treats
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
17,910per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Catnip Treats for Cats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

556

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Brand 163%
  • Brand 216%
  • Brand 312%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Catnip Treats for Cats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 16.2×

Search terms

Top Catnip Treats for Cats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catnip treats60K/yr
  • cat nip treats33K/yr
  • catnip treats for cats23K/yr
  • temptation cat treats catnip10K/yr
  • cat treats catnip10K/yr
  • temptations catnip treats5K/yr
  • temptations catnip8K/yr
  • catnip cat treats7K/yr
  • cat treats with catnip4K/yr
  • temptations cat treats catnip3K/yr

Reviews and returns

What reviews say buyers love and hate about Catnip Treats for Cats

We read the reviews and the return reasons for every product selling here.

55%of positive reviews mention “Pet Friendly”
12%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“TOO expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Catnip Treats for Cats questions

Answered from the same tracked data.