catnip plant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Great+61.2%90-day search growth — must beat 0% to launch
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$5.93–$26.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 133K searches
Review moat
Bad5,114avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, catnip plant is a $131K/yr Amazon United States market (133K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
catnip plant market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $111K–$138K
- units × avg price
- Launch success
- —
- 1 of 1 new (360d)
- Conversion rate
- 7.1%
- Avg BSR
- #325
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 64%
- Out of stock
- 8.8%
- Avg brand age
- 47 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
16
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
9%
- Bonnie Plants45%
- HOME GROWN18%
- RDR Seeds8%
- NatureZ Edge8%
- The Three Company7%
- Miracle Care5%
- Open — no brand owns it (3 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +61.2% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 1.9×
Top catnip plant search terms
- catnip plant54K/yr
- catnip plant live15K/yr
- cat nip plants live7K/yr
- cat nip plant15K/yr
- catnip plants6K/yr
- catnip plants live plants only3K/yr
- live catnip plant5K/yr
- cat nip plants12K/yr
- catnip growing kit4K/yr
- cat nip plant for indoor cats4K/yr
Top catnip plant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonnie Plants Catnip Live Herb Plants - 4 Pack Pet Friendly Grows Great In Containers Fresh For Cats & Dries For Cat Sachets
Bonnie Plants$24.523.8★1,326 rev
HOME GROWN Non GMO Catnip Seeds (Bulk Pack) Heirloom Herb 2 116 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)
HOME GROWN$6.804.2★32,069 rev
3000 Catnip Seeds for Planting Heirloom Non-GMO USA Grown Premium Waterproof Protective Packaging by RDR Seeds
RDR Seeds$5.933.9★55 rev
NatureZ Edge Cat Grass Seeds & Catnip Seeds - 3 Pack Variety Kit Cat Grass for Indoor Cats Oat & Barley Seeds for Planting Cat Plant Indoor Cat Grass Kit hierba para Gatos
NatureZ Edge$6.954.4★740 rev
Live Herb - Catnip (Nepeta) (4 Per Pack) Aromatic and Cat Enrichment Helps Reduce Cat Stress and Anxiety 8 Tall by 4 Wide in 1 Pint Pot
The Three Company$24.993.9★100 rev
Newest
by launch date
Cat Grass for Indoor Cats Kit - 3 Complete Growing Organic Planter Kits - Grow Your Own Cat Grass - Organic Plant Seeds - Pet Health Supplies Stuff - Gift for Pet Lover
Planters' Choice$13.8182 rev
3000 Catnip Seeds for Planting Heirloom Non-GMO USA Grown Premium Waterproof Protective Packaging by RDR Seeds
RDR Seeds$5.9355 rev
Cat Grass Kit for Indoor Cats 3 Pack Fast Growing Cat Grass Kit with Eco-Friendly Biodegradable Pots Soil & Wheatgrass Seeds Grows in 3-7 Days with High Germination Rate
PLANTMEW$12.571,074 rev
Catnip Live Plants in 4-Inch Pots - Lush Foliage Potent Aroma - Healthy Happy Felines - Make Your Cats Happy - Robust Nepeta Cataria for Home Gardening (1)
AUGUST BREEZE FARM$14.948 rev
HOME GROWN Catnip Seeds (2 Pack) Heirloom Herb 4232 Seeds - Indoor or Outdoor Seed - High-Germination Cat Nip - Cat Safe Plants (Nepeta cataria)
HOME GROWN$7.686,048 rev
Trending
90-day click momentumCat Grass for Indoor Cats Kit - 3 Complete Growing Organic Planter Kits - Grow Your Own Cat Grass - Organic Plant Seeds - Pet Health Supplies Stuff - Gift for Pet Lover
Planters' Choice$13.814.2★
3000 Catnip Seeds for Planting Heirloom Non-GMO USA Grown Premium Waterproof Protective Packaging by RDR Seeds
RDR Seeds$5.933.9★
Bonnie Plants Pet Friendly Garden Plants (4-Pack) Live Plants Cat & Dog Friendly Herbs Catnip Pet Grass Sweet Mint & Oregano
Bonnie Plants$26.513.8★
Catnip Live Plants in 4-Inch Pots - Lush Foliage Potent Aroma - Healthy Happy Felines - Make Your Cats Happy - Robust Nepeta Cataria for Home Gardening (1)
AUGUST BREEZE FARM$14.943.8★
Bonnie Plants Catnip Live Herb Plants - 4 Pack Pet Friendly Grows Great In Containers Fresh For Cats & Dries For Cat Sachets
Bonnie Plants$24.523.8★
What buyers say about catnip plant
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome germination”
“Easy peasy”
“The quality and value of these seeds is very good”
“Worth the money”
“easy to understand instructions”
“Grew as advertised”
“Perfect For Indoor Cats”
“Longevity”
“Big and beautiful”
“this would be a great gift”
What buyers complain about
“Did not germinate”
“then within an hour on the fourth day it exploded”
“They were small and sickly”
“It feels a bit expensive for what you get”
“no instructions”
“Terrible arrived completely dried out and almost dead”
“Cheap”
“grew in thin at first”
“Gross horrible smell”
“Product was different this time”
Top return reasons
Common questions
- Is catnip plant profitable to sell on Amazon United States?
- The niche generates $131K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +61.2%. Flapen's verdict: Worth a look (56/100).
- How competitive is the catnip plant niche?
- 9 brands and 16 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in catnip plant?
- Top complaints mined from reviews: Plant Growth, Durability, Size-Overall. The return rate is 0.3%.
- When does demand for catnip plant peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the catnip plant niche?
- Listings span $5.93–$26.51; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 5,114 reviews — the moat a new listing must climb.