Catnip

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.2M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

13.4%

Market size, estimated

$3.2Ma year

Peak month

December1.9× the quietest month

Top search term

catnip1.2M searches a year

Listings sell for $9.87 on average, from $4.01 to $18.64. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $9.87 that is $123K to $148K a year per listing.

Average price

$9.87under the $15 to $100 sweet spot

Price range

$4.01–$18.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$123K–$148K

Returns

0.3%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #23 within Treats. It carries 5,708 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#23in Treats

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

5,708per listing

Listings tracked

16

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months