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Catnamic Toy

Fail

Demand is soft, at -53.5% this quarter, so Catnamic Toy is a Fail.

Flapen Score
36
36 / 100
Ranks 3,650 of 3,978 Pet Supplies niches · −15 vs the category median of 51
Market size
$263K/yr86K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
92%top-5 click share · 5 brands · 10 sellers

Flapen Score

Catnamic Toy against its category

The dotted line is the Pet Supplies average. Past it, Catnamic Toy is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catnamic Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Catnamic Toy 86K times last year and spent an estimated $263K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $263K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
4.1%
Market size, estimated
$263Ka year
Top search term
metiya7K searches a year

02 · Price

A sale here is worth $74.80.

Listings sell for $74.80 on average, from $10.01 to $103.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $74.80 that is $19K to $37K a year per listing.

Average price
$74.80inside the $15 to $100 sweet spot
Price range
$10.01–$103.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
250–500
Revenue per listing a year
$19K–$37K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 35.9% of listings are out of stock. The average listing ranks #310 within Toys. It carries 230 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
35.9%
Average rank
#310in Toys
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
230per listing
Listings tracked
9

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Catnamic Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 140%
  • Brand 231%
  • Brand 318%
  • Brand 49%
  • Brand 52%

Demand

Catnamic Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 9.8× · 10 of 12 months tracked

Search terms

Top Catnamic Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metiya7K/yr
  • felicity cat toy36K/yr
  • cat zip line toy6K/yr
  • cat toy string chaser4K/yr
  • cat string chase toy4K/yr
  • felicity cat chase toy6K/yr
  • cat zipline toy3K/yr
  • felocity cat toy7K/yr
  • catnamic toy7K/yr
  • velocity cat toy4K/yr

Reviews and returns

What reviews say buyers love and hate about Catnamic Toy

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Fun/Entertainment Experience”
25%of negative reviews mention “Durability”
6.0%of orders come back
“Stop working”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Catnamic Toy questions

Answered from the same tracked data.