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Catit Water Fountain Filter

Fail

The top 5 brands take 95% of clicks, so Catit Water Fountain Filter is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$510K/yr193K searches / yr
90-day growth
+7.3%search demand this quarter
Competition
68%top-5 click share · 8 brands · 28 sellers

Flapen Score

Catit Water Fountain Filter against its category

The dotted line is the Pet Supplies average. Past it, Catit Water Fountain Filter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Catit Water Fountain Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Catit Water Fountain Filter 193K times last year and spent an estimated $510K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 19.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $510K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+7.3%
Conversion, latest week
19.3%
Market size, estimated
$510Ka year
Peak month
July2.4× the quietest month
Top search term
catit water fountain filter69K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $6.66 to $24.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $13.67 that is $27K to $34K a year per listing.

Average price
$13.67under the $15 to $100 sweet spot
Price range
$6.66–$24.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$27K–$34K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #144 within Feeding & Watering Supplies. It carries 11,863 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#144in Feeding & Watering Supplies
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
11,863per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Catit Water Fountain Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 145%
  • Brand 226%
  • Brand 310%
  • Brand 47%
  • Brand 57%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Catit Water Fountain Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Catit Water Fountain Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catit water fountain filter69K/yr
  • catit filter18K/yr
  • catit fountain filter replacement66K/yr
  • catit filters7K/yr
  • cat it water fountain filters7K/yr
  • catit filters for water fountain4K/yr
  • catit water fountain filters5K/yr
  • cat it filters4K/yr
  • catit fountain filter4K/yr
  • catit water filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Catit Water Fountain Filter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Filtration”
28%of negative reviews mention “Filtration”
0.8%of orders come back
“This filter is a poor choice”
A buyer, on “Filtration”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Catit Water Fountain Filter questions

Answered from the same tracked data.