Caterpillar Cat Toy
FailDemand is soft, at -50.4% this quarter, so Caterpillar Cat Toy is a Fail.
- Flapen Score
- 38 / 100Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 5138
- Market size
- $36K/yr47K searches / yr
- 90-day growth
- -50.4%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 13 sellers
Flapen Score
Caterpillar Cat Toy against its category
The dotted line is the Pet Supplies average. Past it, Caterpillar Cat Toy is stronger. Inside it, weaker.
Market
The Caterpillar Cat Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Caterpillar Cat Toy 47K times last year and spent an estimated $36K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.8% of those searches ended in a purchase.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -50.4%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $36Ka year
- Top search term
- caterpillar cat toy27K searches a year
02 · Price
A sale here is worth $20.40.
Listings sell for $20.40 on average, from $9.65 to $32.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.40 that is $2K to $5K a year per listing.
- Average price
- $20.40inside the $15 to $100 sweet spot
- Price range
- $9.65–$32.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #633 within Toys. It carries 197 reviews at 3.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 92%
- Out of stock, average day
- 6.8%
- Average rank
- #633in Toys
- Average rating
- 3.72 starsAmazon United States average 4.42 stars
- Average reviews
- 197per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Caterpillar Cat Toy products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
13
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
13%
- Brand 160%
- Brand 28%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (4 brands, 13%)
Demand
Caterpillar Cat Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Dec · busiest ÷ quietest = 5.5× · 11 of 12 months tracked
Search terms
Top Caterpillar Cat Toy search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- caterpillar cat toy27K/yr
- cat caterpillar toy6K/yr
- caterpillar cat toy interactive5K/yr
- smart sensor cat toy4K/yr
- caterpillar smart cat toy3K/yr
- interactive caterpillar cat toy3K/yr
Reviews and returns
What reviews say buyers love and hate about Caterpillar Cat Toy
We read the reviews and the return reasons for every product selling here.
“it fails on a couple levels”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Caterpillar Cat Toy questions
Answered from the same tracked data.









