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Cat Wipes Cleaning Butt

Fail

The top 5 brands take 100% of clicks, so Cat Wipes Cleaning Butt is a Fail.

Flapen Score
38
38 / 100
Ranks 3,520 of 3,978 Pet Supplies niches · −13 vs the category median of 51
Market size
$173K/yr67K searches / yr
90-day growth
-16.9%search demand this quarter
Competition
96%top-5 click share · 4 brands · 11 sellers

Flapen Score

Cat Wipes Cleaning Butt against its category

The dotted line is the Pet Supplies average. Past it, Cat Wipes Cleaning Butt is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Wipes Cleaning Butt market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Wipes Cleaning Butt 67K times last year and spent an estimated $173K. All 4 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 19.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
19.0%
Market size, estimated
$173Ka year
Peak month
February2.4× the quietest month
Top search term
glandex wipes for dogs20K searches a year

02 · Price

A sale here is worth $13.54.

Listings sell for $13.54 on average, from $5.00 to $24.13. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,250 to 1,500 of them. At $13.54 that is $17K to $20K a year per listing.

Average price
$13.54under the $15 to $100 sweet spot
Price range
$5.00–$24.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,250–1,500
Revenue per listing a year
$17K–$20K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Grooming. It carries 19,027 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Grooming
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
19,027per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cat Wipes Cleaning Butt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 26%
  • Brand 35%
  • Brand 44%

Demand

Cat Wipes Cleaning Butt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Cat Wipes Cleaning Butt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glandex wipes for dogs20K/yr
  • anal gland wipes14K/yr
  • glandex wipes13K/yr
  • cat shampoo wipes5K/yr
  • cat wash wipes4K/yr
  • dog anal gland wipes3K/yr
  • cat butt wipes for indoor cats3K/yr
  • dog analglandz wipes2K/yr
  • cat bath wipes no rinse2K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Wipes Cleaning Butt

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Smell”
20%of negative reviews mention “Smell”
0.3%of orders come back
“I don't like the smell”
A buyer, on “Smell”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Wipes Cleaning Butt questions

Answered from the same tracked data.