Is cat wipes cleaning butt profitable to sell on Amazon United States?

The niche generates $173K/yr across 6 tracked products. 90-day search growth is -16.9%. Flapen's verdict: Skip it (38/100).

How competitive is the cat wipes cleaning butt niche?

4 brands and 11 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cat wipes cleaning butt?

Top complaints mined from reviews: Smell, Moist/Dry, Ease Of Cleaning. The return rate is 0.3%.

When does demand for cat wipes cleaning butt peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 2.4× the quietest.

What does it cost to enter the cat wipes cleaning butt niche?

Listings span $5.00–$24.13; the average listing price is $13.54 (sweet spot $15–$100). The average incumbent carries 19,027 reviews — the moat a new listing must climb.

cat wipes cleaning butt

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible19.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Good$13.54

avg listing price — sweet spot $15–$100

Price range

Okay$5.00–$24.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$173K

$173K/yr · 67K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-16.9%

90-day search growth — must beat 0% to launch

Review moat

Bad19,026.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad96%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cat wipes cleaning butt is a $173K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

cat wipes cleaning butt market data

Units sold / yr: 10K–13K; avg 1,250–1,500/product
Revenue / yr: $135K–$169K; units × avg price
Launch success: —; 0 of 0 new (360d)
Conversion rate: 19.0%
Avg BSR: #14
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 155 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Vetnique84%
HICC PET6%
earth rated5%
Wet Ones4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.4×

Open Trend

Top cat wipes cleaning butt search terms

glandex wipes for dogs20K/yr -3.8%18.4% conv.
anal gland wipes14K/yr -13.6%13.5% conv.
glandex wipes13K/yr -20.9%18.8% conv.
cat shampoo wipes5K/yr -10.3%6.6% conv.
cat wash wipes4K/yr -31.1%7.0% conv.
dog anal gland wipes3K/yr -20.8%14.5% conv.
cat butt wipes for indoor cats3K/yr -9.3%7.1% conv.
dog analglandz wipes2K/yr -43.6%0.0% conv.
cat bath wipes no rinse2K/yr -81.3%5.6% conv.

All search terms

Top cat wipes cleaning butt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (75ct)

Vetnique$13.884.6★17,384 rev

Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (100ct)

Vetnique$14.934.6★17,384 rev

Vetnique Glandex Medicated Anal Gland Anti Itch Dog Butt Wipes Skin Relief to Soothe Scooting Itching & Inflamed Glands Hydrocortisone & Pramoxine Soft Cotton Wipes (50ct Wipes)

Vetnique$24.134.5★1,737 rev

HICC PET Wipes for Dogs & Cats Cleaning Deodorizing Anal Gland Wipes Hydrating & Nourish Fur Dog Grooming Wipes for Paw Butt Body-Hypoallergenic

HICC PET$13.334.5★1,908 rev

earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count

earth rated$9.994.6★67,571 rev

Newest

by launch date

earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count

earth rated$9.9967,571 rev

1y ago

Vetnique Glandex Medicated Anal Gland Anti Itch Dog Butt Wipes Skin Relief to Soothe Scooting Itching & Inflamed Glands Hydrocortisone & Pramoxine Soft Cotton Wipes (50ct Wipes)

Vetnique$24.131,737 rev

2y ago

HICC PET Wipes for Dogs & Cats Cleaning Deodorizing Anal Gland Wipes Hydrating & Nourish Fur Dog Grooming Wipes for Paw Butt Body-Hypoallergenic

HICC PET$13.331,908 rev

2y ago

Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count

Wet Ones$5.008,176 rev

5y ago

Vetnique Glandex Rear End Wipes for Dogs & Cats Anal Gland Hygiene & Deodorizing Dog Wipes for Paws and Butt Boot The Scoot with DeoPlex Enzyme Aloe & Vitamin E (100ct)

Vetnique$14.9317,384 rev

7y ago

What buyers say about cat wipes cleaning butt

What buyers praise and complain about, mined from review topics.

What buyers love

Smell33%

“No overpowering scent”

Ease Of Cleaning22%

“Cleans well”

Quality-Overall9%

“Good quality dog wipes”

Ease Of Use4%

“Easy to use”

Soft Feel4%

“Great softness”

Allergies3%

“No irritation”

Value For Money3%

“Good product for the price”

Pet Friendly3%

“Dog loved it”

Advertised Vs Actual Product2%

“Exactly what i wanted”

Size-Overall2%

“Nice size”

What buyers complain about

Smell20%

“I don't like the smell”

Moist/Dry18%

“Not moist enough”

Ease Of Cleaning9%

“Doesnt clean”

Allergies5%

“He has allergies”

Ease Of Use3%

“Hard to get out”

Value For Money3%

“a bit expensive for that”

Thickness3%

“I wish it was thicker though”

Size-Overall3%

“The wipes are large”

Functionality-Overall3%

“Does NOT work”

Durability2%

“break all the time”

Top return reasons

Smell29%

Moist/Dry16%

Leak-Proof13%

Advertised Vs Actual Product7%

Value For Money7%

Functionality-Overall4%

Ease Of Cleaning4%

Wet Cleaning3%