Cat Wipes
MaybeAn estimated 0.4% of orders come back. But the average product has 13,283 reviews to catch up to, so Cat Wipes is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $607K/yr304K searches / yr
- 90-day growth
- +17.8%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 18 sellers
Flapen Score
Cat Wipes against its category
The dotted line is the Pet Supplies average. Past it, Cat Wipes is stronger. Inside it, weaker.
Market
The Cat Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Wipes 304K times last year and spent an estimated $607K. The top 5 brands take 74% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved +17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $607K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- +17.8%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $607Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- cat cleaning wipes73K searches a year
02 · Price
A sale here is worth $14.79.
Listings sell for $14.79 on average, from $5.00 to $27.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $14.79 that is $44K to $59K a year per listing.
- Average price
- $14.79under the $15 to $100 sweet spot
- Price range
- $5.00–$27.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $44K–$59K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Grooming. It carries 13,283 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #45in Grooming
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 13,283per listing
- Listings tracked
- 16
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Cat Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wet Ones for Cats Freshening Wipes Multi-Purpose Cat Grooming Wipes with Aloe Vera Helps Remove Dirt Odor and Dander Between Baths Fresh Scent 50 Count
- Price
- $5.00
- Rating
- 4.5/5
- Reviews
- 8,176
- Age
- 5y ago

Earth Rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt Unscented 100 Count
- Price
- $9.96
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 7y ago

earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 1y ago

Lick-Safe Daily Pet Wipes for Dogs & Cats - Vet-Approved & Hypoallergenic - Cleans Mud Odor & Dander - Wipes for Paws Face & Butt - 10% to Charity - Earth-Friendly & Unscented Cleaning - Pack of 100
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 2y ago

Burts Bees for Pets Kitten Grooming Wipes with Buttermilk and Honey Waterless Cat Bath Wipes for Face Paws Tail and Coat Cleaning Gentle Bath Alternative for Indoor Felines 50 Count
- Price
- $8.95
- Rating
- 4.6/5
- Reviews
- 732
- Age
- 3y ago
Trending
estimated 90-day click momentum
FEMEKE Unscented Dog Wipes & Cat Wipes (4x50 Packs) | Hypoallergenic pH Balanced for Paws Body Eyes & Ears Grooming |All-Natural Plant Fiber Wipes with Aloe & Vitamin E | Pearl Texture
- Price
- $11.53
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 3mo ago

Hypoallergenic Pet Wipes for Dogs Cats & Small Animals Quick Clean & Deodorize Paws Butt Eyes Face & Fur | Daily Grooming Wipes | Extra Large & Thick | Coconut Scented 400 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 8mo ago

36PCS Hypoallergenic Pet Glove Wipes for Dogs Cats & Small Animals | No-Rinse Deodorizing Dog Wipes for Paws Butt Eyes & Ears | Pet Wipes for Stain & Odor Cleanup Between Baths & Travel
- Price
- $22.97
- Rating
- 4.6/5
- Reviews
- 512
- Age
- 7mo ago

HICC PET Dog Wipes Cleaning Deodorizing Glove Wipes for Dogs Cats & Horses Hypoallergenic Hydrating & Nourishing Pet Wipes for Eyes Ears Butt & Paws No-Rinse 20pcs Coconut Scent
- Price
- $24.30
- Rating
- 4.5/5
- Reviews
- 5,235
- Age
- 3y ago

earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 1y ago
Newest
by launch date
FEMEKE Unscented Dog Wipes & Cat Wipes (4x50 Packs) | Hypoallergenic pH Balanced for Paws Body Eyes & Ears Grooming |All-Natural Plant Fiber Wipes with Aloe & Vitamin E | Pearl Texture
- Price
- $11.53
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 3mo ago

36PCS Hypoallergenic Pet Glove Wipes for Dogs Cats & Small Animals | No-Rinse Deodorizing Dog Wipes for Paws Butt Eyes & Ears | Pet Wipes for Stain & Odor Cleanup Between Baths & Travel
- Price
- $22.97
- Rating
- 4.6/5
- Reviews
- 512
- Age
- 7mo ago

Hypoallergenic Pet Wipes for Dogs Cats & Small Animals Quick Clean & Deodorize Paws Butt Eyes Face & Fur | Daily Grooming Wipes | Extra Large & Thick | Coconut Scented 400 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 432
- Age
- 8mo ago

earth rated Pet Wipes for Dogs and Cats Hypoallergenic 3-in-1 Cleaning Deodorizing and Hydrating for Grooming Paws Body and Butt New White Tea and Basil Scent 100 Count
- Price
- $9.99
- Rating
- 4.6/5
- Reviews
- 67,571
- Age
- 1y ago

Lick-Safe Daily Pet Wipes for Dogs & Cats - Vet-Approved & Hypoallergenic - Cleans Mud Odor & Dander - Wipes for Paws Face & Butt - 10% to Charity - Earth-Friendly & Unscented Cleaning - Pack of 100
- Price
- $14.94
- Rating
- 4.6/5
- Reviews
- 1,163
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
18
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
14%
- Wet Ones19%
- Earth Rated17%
- BURT'S BEES FOR PETS14%
- HICC PET13%
- G.A.S12%
- earth rated12%
- Open — no brand owns it (3 brands, 14%)
Demand
Cat Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Cat Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat cleaning wipes73K/yr
- kitten wipes35K/yr
- cat butt wipes43K/yr
- cat bath wipes27K/yr
- cat wipes cleaning fur lick safe23K/yr
- cat wipes cleaning fur36K/yr
- kitten wipes cleaning fur and butt13K/yr
- kitty wipes6K/yr
- kitten cleaning wipes5K/yr
- cat bathing wipes7K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Wipes
We read the reviews and the return reasons for every product selling here.
“Not fragrance free”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









