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Cat Water Fountain Filter

Pass

Cat Water Fountain Filter scores 65 out of 100, a Pass. Shoppers spend an estimated $5.0M a year here, search demand grew +11.2% this quarter, and an estimated 0.8% of orders come back.

Flapen Score
65
65 / 100
Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size
$5.0M/yr2.4M searches / yr
90-day growth
+11.2%search demand this quarter
Competition
53%top-5 click share · 21 brands · 32 sellers

Flapen Score

Cat Water Fountain Filter against its category

The dotted line is the Pet Supplies average. Past it, Cat Water Fountain Filter is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Water Fountain Filter market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Water Fountain Filter 2.4M times last year and spent an estimated $5.0M. The top 5 brands take 60% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
13.0%
Market size, estimated
$5.0Ma year
Peak month
June1.1× the quietest month
Top search term
cat water fountain filter578K searches a year

02 · Price

A sale here is worth $15.82.

Listings sell for $15.82 on average, from $9.84 to $20.22. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $15.82 that is $198K to $237K a year per listing.

Average price
$15.82inside the $15 to $100 sweet spot
Price range
$9.84–$20.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
12,500–15,000
Revenue per listing a year
$198K–$237K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #47 within Feeding & Watering Supplies. It carries 3,738 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#47in Feeding & Watering Supplies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
3,738per listing
Listings tracked
28

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Water Fountain Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

32

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

53%

Top 20: 90%

Open market

34%

  • Brand 125%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cat Water Fountain Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Search terms

Top Cat Water Fountain Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat water fountain filter578K/yr
  • cat fountain filter286K/yr
  • petlibro water fountain filter221K/yr
  • filters for cat water fountain170K/yr
  • pet libro water fountain filters104K/yr
  • pet water fountain filter114K/yr
  • cat water fountain filters116K/yr
  • petlibro filter replacement94K/yr
  • pet fountain filter replacement101K/yr
  • cat fountain filters85K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Water Fountain Filter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Filtration”
24%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Too small”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Water Fountain Filter questions

Answered from the same tracked data.