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Cat Valentine Toys

Fail

Demand is soft, at -65.6% this quarter, so Cat Valentine Toys is a Fail.

Flapen Score
47
47 / 100
Ranks 2,474 of 3,978 Pet Supplies niches · −4 vs the category median of 51
Market size
$12K/yr84K searches / yr
90-day growth
-65.6%search demand this quarter
Competition
29%top-5 click share · 40 brands · 61 sellers

Flapen Score

Cat Valentine Toys against its category

The dotted line is the Pet Supplies average. Past it, Cat Valentine Toys is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Valentine Toys market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Valentine Toys 84K times last year and spent an estimated $12K. The top 5 brands take 44% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -65.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-65.6%
Conversion, latest week
1.2%
Market size, estimated
$12Ka year
Top search term
star wars cat toys10K searches a year

02 · Price

A sale here is worth $12.30.

Listings sell for $12.30 on average, from $4.42 to $40.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.30 that is $0 to $1K a year per listing.

Average price
$12.30under the $15 to $100 sweet spot
Price range
$4.42–$40.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #271 within Toys. It carries 1,330 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#271in Toys
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,330per listing
Listings tracked
56

04 · Newcomers

8 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
8Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cat Valentine Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

61

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

29%

Top 20: 67%

Open market

49%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Cat Valentine Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Spike '25Spike '26DecJanFebMarAprMaySepOctDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 110.8× · 10 of 12 months tracked

Search terms

Top Cat Valentine Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars cat toys10K/yr
  • disney cat toys12K/yr
  • cat toys aesthetic6K/yr
  • cat toy funny7K/yr
  • girly cat toys5K/yr
  • pokemon cat toys4K/yr
  • hello kitty cat toys5K/yr
  • valentines cat toys12K/yr
  • silly cat toys4K/yr
  • valentine cat toys8K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Valentine Toys

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Durability”
0.9%of orders come back
“Broke after first use”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Valentine Toys questions

Answered from the same tracked data.