Is cat urination deterrent profitable to sell on Amazon United States?

The niche generates $937K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (61/100).

How competitive is the cat urination deterrent niche?

15 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in cat urination deterrent?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 1.1%.

When does demand for cat urination deterrent peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cat urination deterrent niche?

Listings span $8.14–$33.04; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 15,488 reviews — the moat a new listing must climb.

cat urination deterrent

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 6% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Avg price

Great$17.51

avg listing price — sweet spot $15–$100

Market size

Great$937K

$937K/yr · 584K searches

Price range

Good$8.14–$33.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-10.3%

90-day search growth — must beat 0% to launch

Review moat

Bad15,487.89

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, cat urination deterrent is a $937K/yr Amazon United States market (584K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat urination deterrent market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $876K–$1.1M; units × avg price
Launch success: —; 3 of 4 new (360d)
Conversion rate: 9.2%
Avg BSR: #27
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 8.1%
Avg brand age: 44 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

19%

Nature's Miracle52%
TheraPetMD7%
Bodhi Dog7%
NOPEE7%
PET YOUR PET5%
No Mark!4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cat urination deterrent search terms

cat pee stopper132K/yr +8.7%5.2% conv.
cat pee deterrent62K/yr -3.7%8.4% conv.
cat urine deterrent44K/yr -10.0%6.9% conv.
stop cats from urinating in house82K/yr -16.8%3.8% conv.
stop cat from urinating in house67K/yr -61.1%3.6% conv.
cat pee deterrent spray indoor48K/yr -31.6%7.0% conv.
cat spray deterrent for urine marking30K/yr -22.0%5.7% conv.
anti cat pee spray13K/yr +3.0%8.8% conv.
cat poop deterrent spray11K/yr +6.7%4.2% conv.
no pee spray for cats indoor11K/yr +3.9%7.8% conv.

All search terms

Top cat urination deterrent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Miracle Advanced Platinum No More Spraying 24 Ounces Helps Discourage Repetitive Cat Spraying

Nature's Miracle$12.674.1★2,588 rev

Natures Miracle Urine Destroyer Plus for Cats Enzymatic Formula Ready-to-Use 32 oz

Nature's Miracle$12.444.5★6,646 rev

Natures Miracle Advanced Platinum Cat Pet Block Repellent Spray 8 Ounces Indoor Training Aid for Cats

Nature's Miracle$8.143.6★2,701 rev

TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary

TheraPetMD$33.043.8★3,279 rev

Bodhi Cat No More Marking! Spray - Indoors & Outdoors Cat Urination Deterrent - Neutralizes Strong Odors from Marking - Pet-Safe Formula for Everyday Use - Made in USA (8 Fl Oz)

Bodhi Dog$16.003.4★12,864 rev

Newest

by launch date

reatoy Cat Deterrent Spray Cat Deterrent for Furniture Protection Pee Spraying Excessive Scratching & Chewing Everywhere Cat Repellent Indoor and Outdoor Pet-Safe Formula 5.07 Fl Oz

Reatoy$20.00175 rev

2mo ago

Anowbo Cat Deterrent Spray - Cat Deterrent for Furniture Protection Pee Spraying Excessive Chewing & Scratching Everywhere - Use Indoor and Outdoor Pet-Safe Formula 150 ML

Anowbo$20.1546 rev

2mo ago

VDKOGSX Cat Repellent Indoor & Outdoor Cat Urine Deterrent Cats Pee Repellant Cat Scratch Deterrent for Furniture/Rug/Curtain Keep Cats Out of Yard (1 Ounce (Pack of 8))

VDKOGSX$27.5874 rev

5mo ago

NOPEE Cat Marking Prevention - Indoor - Permanent - Effective - Stops Cats from Marking or Peeing - Eliminates a Cats urge to Mark Put Bag Down & Your Problem is Solved! (Black with Cats)

NOPEE$12.1166 rev

8mo ago

TherapetMD 60-Day Cat Calming Diffuser - Cat Pheromone Diffuser for Stress Pee Spraying Cat Fighting Aggression Excessive Meowing & Scratching - 60-Day Refill Included - Packaging May Vary

TheraPetMD$33.043,279 rev

1y ago

What buyers say about cat urination deterrent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell23%

“No strong chemical smell”

Quality-Overall14%

“Really solid quality”

Soothing/Teething10%

“So calming”

Ease Of Use7%

“easy to apply”

Advertised Vs Actual Product6%

“As Advertised”

Value For Money5%

“Great Value”

Pet Friendly5%

“pet safe”

Ease Of Cleaning5%

“Amazing Cleaner”

Brightness/Shine/Glow3%

“Brightness is excellent”

Spray/Flow2%

“The spray is consistent”

What buyers complain about

Functionality-Overall32%

“Doesn't work”

Smell24%

“smells funny”

Value For Money8%

“Absolutely a waste of money”

Leak-Proof4%

“It was leaking”

Spray/Flow3%

“didnt help with spraying”

Quality-Overall2%

“So cheap, not highest quality was my target”

Brightness/Shine/Glow2%

“Not bright enough”

Durability2%

“Broke After First Use”

Advertised Vs Actual Product2%

“wrong product description”

Ease Of Cleaning1%

“not the best cleaner”

Top return reasons

Functionality-Overall24%

Smell13%

Leak-Proof10%

Advertised Vs Actual Product9%

Brightness/Shine/Glow8%

Value For Money6%

Spray/Flow5%

Defective Material/Parts4%

Size-Overall4%

Bulb Flicker/Dimming/Color4%

Common questions

Is cat urination deterrent profitable to sell on Amazon United States?: The niche generates $937K/yr across 19 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (61/100).
How competitive is the cat urination deterrent niche?: 15 brands and 74 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in cat urination deterrent?: Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 1.1%.
When does demand for cat urination deterrent peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cat urination deterrent niche?: Listings span $8.14–$33.04; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 15,488 reviews — the moat a new listing must climb.