cat undercoat deshedding tool
Worth a lookShows a sweet-spot price point ($20.33 avg), but a small market ($29K/yr) keeps it on the watch list.
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 6% kills the launch gate
Growth
Great+77.3%90-day search growth — must beat 0% to launch
Price range
Great$6.80–$47.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,309.58avg incumbent reviews — the moat a new listing must climb
Market size
Bad$29K$29K/yr · 34K searches
According to Flapen's Amazon United States niche tracking, cat undercoat deshedding tool is a $29K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat undercoat deshedding tool market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 4.1%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 92%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
59
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
17%
- Andis48%
- SleekEZ8%
- FURminator8%
- Maxpower Planet7%
- Docrok6%
- MIU COLOR5%
- Open — no brand owns it (10 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +77.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 2.5×
Top cat undercoat deshedding tool search terms
- andis deshedding tool11K/yr
- cat deshedding9K/yr
- cat undercoat deshedding tool7K/yr
- andis fine tooth deshedding rake4K/yr
- andis deshedding rake4K/yr
Top cat undercoat deshedding tool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Andis Premium Fine-Tooth Deshedding Rake - Black
Andis$47.224.7★757 rev
Andis 65735 Flexible Single Row Dog Brush - Removes Unwanted Shedding Hair with 360 Rotating or 13 Long Teeth - Promotes Healthy Skin & Glowing Coat - Ideal for Small to Medium Dogs - White
Andis$29.264.6★268 rev
Andis 65760 Deshedding Tool for Cats & Dogs - Reduces Shedding up to 90% - Quick & Clean Grooming - Skin-Friendly Dematting brush with Non-Slip Rubber Handles
Andis$32.854.8★2,289 rev
Maxpower Planet Original Pet Grooming Rake - Double-Sided Deshedding Dematting Tool Undercoat Rake for Dogs & Cats Extra-Wide Dog Grooming Brush & Deshedder Comb for Long Hair Reduces Shedding 95%
Maxpower Planet$11.584.6★58,052 rev
SleekEZ Cat Brush for Shedding - Deshedding Brush for Cats - Patented Grooming Tool for Removing Loose Fur Undercoat & Hair - Made in USA - Works on Short Medium & Long Coats
SleekEZ$17.954.5★11,602 rev
Newest
by launch date
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
LetsFeed$19.381,413 rev
Cooncicy Deshedding Brush for Cat & Small Pets
Cooncicy$6.80184 rev
Pat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly
Pat Your Pet$13.1442,449 rev
OYCGYLCH Undercoat Rake for Dogs & Cats 3-in-1 Skin-Friendly Pet Fur Brush with One-Click Self-Clean Button Deshedding Dog Brush for Long haired Pets Cat Comb Removes Matted Fur & Loose Hair
OYCGYLCH$11.48139 rev
Swihauk Self Cleaning Slicker Brush - Skin Friendly Deshedding Grooming Tool for Dogs & Cats Suitable for Shedding & Haired Pets with Pet Supplies Accessories Blue
Swihauk$14.8813,077 rev
Trending
90-day click momentumPat Your Pet Deshedding Dog Brush For Shedding Cat Brushes For Indoor Cats Double-Sided Cat Brush Deshedding & Grooming Tool For Long Haired And Short Haired Dogs Skin-Friendly
Pat Your Pet$13.144.6★
Andis 65735 Flexible Single Row Dog Brush - Removes Unwanted Shedding Hair with 360 Rotating or 13 Long Teeth - Promotes Healthy Skin & Glowing Coat - Ideal for Small to Medium Dogs - White
Andis$29.264.6★
Pet Steam Brush for Dog & Cat - 3-in-1 Steam Grooming Brush for Shedding & Hair Removal - Self Cleaning Spray Comb with Mist for Long Haired Pets - Includes 1*Waterless Shampoo Blue.
LetsFeed$19.384.3★
aumuca Dog & Cat Deshedding Brush Pet Grooming Brush & Undercoat Rake for Long or Short Hair Dematting Comb for Dogs Cats Matted Fur Kitten Puppy Rabbit Horse
Aumuca$19.634.7★
Andis 65760 Deshedding Tool for Cats & Dogs - Reduces Shedding up to 90% - Quick & Clean Grooming - Skin-Friendly Dematting brush with Non-Slip Rubber Handles
Andis$32.854.8★
What buyers say about cat undercoat deshedding tool
What buyers praise and complain about, mined from review topics.What buyers love
“Easy hair removal”
“dog loves it”
“The product appears to be of good quality and performs as described”
“EASY TO USE”
“Clean up is easy”
“Best money spent”
“BETTER THAN EXPECTED”
“Soft bristles”
“Feels sturdy”
“more comfortable”
What buyers complain about
“Poor Performance”
“False advertising”
“a Bit Pricey”
“Not good quality”
“Doesn't remove a single hair”
“Broke Quickly”
“Too BIG”
“Not as easy as they say”
“not nearly sharp enough”
“are very stiff”
Top return reasons
Common questions
- Is cat undercoat deshedding tool profitable to sell on Amazon United States?
- The niche generates $29K/yr across 24 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +77.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cat undercoat deshedding tool niche?
- 16 brands and 59 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in cat undercoat deshedding tool?
- Top complaints mined from reviews: Functionality-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 1.6%.
- When does demand for cat undercoat deshedding tool peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the cat undercoat deshedding tool niche?
- Listings span $6.80–$47.22; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 12,310 reviews — the moat a new listing must climb.