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Cat Tunnel

Maybe

Shoppers spend an estimated $2.9M a year here. But demand is soft, at -4.8% this quarter, so Cat Tunnel is a Maybe.

Flapen Score
63
63 / 100
Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 51
Market size
$2.9M/yr3.5M searches / yr
90-day growth
-4.8%search demand this quarter
Competition
44%top-5 click share · 29 brands · 39 sellers

Flapen Score

Cat Tunnel against its category

The dotted line is the Pet Supplies average. Past it, Cat Tunnel is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Tunnel market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Tunnel 3.5M times last year and spent an estimated $2.9M. The top 5 brands take 44% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
3.9%
Market size, estimated
$2.9Ma year
Peak month
December2.1× the quietest month
Top search term
cat tunnel1.7M searches a year

02 · Price

A sale here is worth $20.95.

Listings sell for $20.95 on average, from $5.75 to $46.39. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,500 to 3,000 of them. At $20.95 that is $52K to $63K a year per listing.

Average price
$20.95inside the $15 to $100 sweet spot
Price range
$5.75–$46.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
2,500–3,000
Revenue per listing a year
$52K–$63K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #26 within Toys. It carries 2,024 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#26in Toys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,024per listing
Listings tracked
34

04 · Newcomers

6 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Cat Tunnel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

29 falling

Sellers

39

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

44%

Top 20: 82%

Open market

51%

  • Brand 118%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Cat Tunnel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cat Tunnel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat tunnel1.7M/yr
  • cat tunnels for indoor cats824K/yr
  • cat tunnels176K/yr
  • cat tunnel bed212K/yr
  • cat tube82K/yr
  • cat tubes and tunnels50K/yr
  • cat donut tunnel93K/yr
  • kitten tunnel24K/yr
  • cat tunnel for large cats42K/yr
  • large cat tunnel33K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Tunnel

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pet Friendly”
26%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Huge”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Tunnel questions

Answered from the same tracked data.