Is Cat Tree profitable to sell on Amazon United States?

Flapen scores Cat Tree 65 out of 100 on Amazon United States, a Pass. Shoppers spend $34.9M a year across 67 tracked products. 8 of the 8 products launched in the last year cleared the first-year sales bar. Search demand grew +4.9% in the last 90 days.

How competitive is the Cat Tree niche on Amazon United States?

30 brands and 40 sellers compete in Cat Tree on Amazon United States. The top 5 Cat Tree products take 32% of clicks, and the top 5 brands take 50%.

What do buyers complain about in Cat Tree?

Cat Tree buyers on Amazon United States complain most about Size-Overall, Durability, and Strength. An estimated 1.6% of orders come back.

When does demand for Cat Tree peak?

Search demand for Cat Tree on Amazon United States peaks in Dec, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Cat Tree niche?

Cat Tree sells for $54.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $17.99 to $129.83. The average product has 6,757 reviews, the count a new listing must catch up to.

Cat Tree

Pass

Cat Tree scores 65 out of 100, a Pass. Shoppers spend an estimated $34.9M a year here, search demand grew +4.9% this quarter, and an estimated 1.6% of orders come back.

Filters No Dominant Brand High Price

Flapen Score: 65
65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 51
Market size: $34.9M/yr39.2M searches / yr
90-day growth: +4.9%search demand this quarter
Competition: 32%top-5 click share · 30 brands · 40 sellers

Flapen Score

Cat Tree against its category

The dotted line is the Pet Supplies average. Past it, Cat Tree is stronger. Inside it, weaker.

65Pass

This niche Category average

See the method

Market

The Cat Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Tree 39.2M times last year and spent an estimated $34.9M. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 39.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34.9M a year.

Searches, last 12 months: 39.2M
Growth, 90 days vs prior 90: +4.9%
Conversion, latest week: 1.7%
Market size, estimated: $34.9Ma year
Peak month: December1.6× the quietest month
Top search term: cat tree17.4M searches a year

02 · Price

A sale here is worth $54.06.

Listings sell for $54.06 on average, from $17.99 to $129.83. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 12,500 to 15,000 of them. At $54.06 that is $676K to $811K a year per listing.

Average price: $54.06inside the $15 to $100 sweet spot
Price range: $17.99–$129.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 600K–800K
Units per listing a year: 12,500–15,000
Revenue per listing a year: $676K–$811K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #44 within Beds & Furniture. It carries 6,757 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 93%
Out of stock, average day: 0.4%
Average rank: #44in Beds & Furniture
Average rating: 4.46 starsAmazon United States average 4.42 stars
Average reviews: 6,757per listing
Listings tracked: 67

04 · Newcomers

8 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 8
Successful launches: 8Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Cat Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

32%

Top 20: 64%

Open market

44%

Brand 116%
Brand 29%
Brand 39%
Brand 47%
Brand 57%
Brand 67%

Demand

Cat Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cat Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cat tree17.4M/yr +7.7%0.8% conv.
cat scratching post5.5M/yr +0.0%2.5% conv.
cat tower4.7M/yr +8.0%0.8% conv.
cat tree tower2.2M/yr -2.4%0.9% conv.
cat house1.5M/yr -1.7%0.3% conv.
cat trees1.1M/yr +3.2%0.6% conv.
cat tree for indoor cats large adult770K/yr -9.7%0.6% conv.
cat furniture683K/yr +11.3%0.1% conv.
cat tower with scratching post723K/yr +3.1%1.3% conv.
small cat tree562K/yr +32.3%0.5% conv.

Reviews and returns

What reviews say buyers love and hate about Cat Tree

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Pet Friendly”

17%of negative reviews mention “Size-Overall”

1.6%of orders come back

“This is HUGE”

A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Cat Tree questions

Answered from the same tracked data.

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