cat treats lickable
Launch itA $5.3M/yr market growing +9.5% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible20.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Market size
Incredible$5.3M$5.3M/yr · 1.4M searches
Price range
Great$11.12–$56.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$19.32avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,329.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cat treats lickable is a $5.3M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Launch it — 64/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 300K–400K
- avg 6,000–8,000/product
- Revenue / yr
- $5.8M–$7.7M
- units × avg price
- Launch success
- —
- 3 of 3 new (360d)
- Conversion rate
- 20.1%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 128 days
Competition
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
5 flat
Sellers
96
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
33%
Top 20: 73%
Open market
0%
- Delectables88%
- INABA7%
- Blue Buffalo3%
- Temptations1%
- Sheba1%
Demand
Weekly Amazon search volume, last 48 weeks — +9.5% search growth over the last 90 days.Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total
Delectables$11.524.8★4,452 rev
Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Fillers by-Products Preservatives 0.5 Ounces Tube 54 Tubes Total
Delectables$27.324.8★22,941 rev
Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No By-Products No Added Preservatives 0.5 Ounces Tube 24 Tubes Total
Delectables$13.104.8★22,941 rev
Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 72 Tubes Total
Delectables$38.334.8★22,941 rev
Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 12ct
Delectables$12.684.8★8,530 rev
Newest
by launch date
Sheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count
Sheba$11.89382 rev
Blue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
Blue Buffalo$22.27175 rev
INABA Churu for Kittens Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5oz. Each Tube 20 Tubes Tuna & Chicken Variety
INABA$12.73211 rev
Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain-Free No Added Fillers 0.5 Ounces Tube 40 Tubes Total
Delectables$22.9722,941 rev
Delectables Squeeze Up Seafood Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain-Free No Added Fillers 0.5 Ounces Tube 40 Tubes Total
Delectables$22.161,353 rev
Trending
90-day click momentumSheba Premium Puree Cat Treats Lickable Roasted Chicken Flavor Smoked Salmon Flavor and Seared Tuna Flavor 0.49 oz. Tubes 24 Count
Sheba$11.894.6★
Blue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
Blue Buffalo$22.274.7★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box
INABA$23.734.8★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 20 Tubes Chicken & Beef Variety Box
INABA$11.484.8★
INABA Churu for Kittens Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5oz. Each Tube 20 Tubes Tuna & Chicken Variety
INABA$12.734.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cats LOVE it”
“Good food”
“All flavors”
“Great deal”
“Nice consistent quality from a brand you can trust”
“Easy and convenient”
“Enjoyable treat”
“easy for them to eat”
“Hydration for your cat pal”
“It is just as advertised”
What buyers complain about
“Little expensive,”
“Horrible Smell”
“my cats didnt like the flavor”
“Diarrhea”
“The packages are very small”
“This stuff is literal poison for cats”
“Not the same taste as the other ones I get here in the USA”
“They were to thick it was hard to get it out the tube which means it was stored in the wrong place”
“Dried wet cat food is just plain gross”
“Unappealing consistency and taste”
Top return reasons
Common questions
- Is cat treats lickable profitable to sell on Amazon United States?
- The niche generates $5.3M/yr across 49 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (64/100).
- How competitive is the cat treats lickable niche?
- 5 brands and 96 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cat treats lickable?
- Top complaints mined from reviews: Value For Money, Smell, Flavor. The return rate is 0.0%.
- What does it cost to enter the cat treats lickable niche?
- Listings span $11.12–$56.33; the average listing price is $19.32 (sweet spot $15–$100). The average incumbent carries 6,330 reviews — the moat a new listing must climb.
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