Cat Treats Lickable
MaybeBuyers convert on 20.1% of searches. But the top 5 brands take 100% of clicks, so Cat Treats Lickable is a Maybe.
- Flapen Score
- 64 / 100Top 6% of 3,978 Pet Supplies niches · +13 vs the category median of 5164
- Market size
- $5.3M/yr1.4M searches / yr
- 90-day growth
- +9.5%search demand this quarter
- Competition
- 33%top-5 click share · 5 brands · 96 sellers
Flapen Score
Cat Treats Lickable against its category
The dotted line is the Pet Supplies average. Past it, Cat Treats Lickable is stronger. Inside it, weaker.
Market
The Cat Treats Lickable market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Treats Lickable 1.4M times last year and spent an estimated $5.3M. All 5 brands take every click. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 20.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.3M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- +9.5%
- Conversion, latest week
- 20.1%
- Market size, estimated
- $5.3Ma year
- Top search term
- delectables lickable cat treats553K searches a year
02 · Price
A sale here is worth $19.32.
Listings sell for $19.32 on average, from $11.12 to $56.33. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 6,000 to 8,000 of them. At $19.32 that is $116K to $155K a year per listing.
- Average price
- $19.32inside the $15 to $100 sweet spot
- Price range
- $11.12–$56.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- $116K–$155K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Treats. It carries 6,330 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Treats
- Average rating
- 4.77 starsAmazon United States average 4.42 stars
- Average reviews
- 6,330per listing
- Listings tracked
- 49
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Cat Treats Lickable products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Delectables Squeeze Up Catnip Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total
- Price
- $11.52
- Rating
- 4.8/5
- Reviews
- 4,452
- Age
- 2y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Fillers by-Products Preservatives 0.5 Ounces Tube 54 Tubes Total
- Price
- $27.32
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 3y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No By-Products No Added Preservatives 0.5 Ounces Tube 24 Tubes Total
- Price
- $13.10
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 7y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 72 Tubes Total
- Price
- $38.33
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 3y ago

Delectables Lickable Treat Stew Wet Cat Treat Variety Pack Food Topper Hydrating Grain-Free No Fillers No By-Products No Added Preservatives 1.4oz Pouch 12ct
- Price
- $12.68
- Rating
- 4.8/5
- Reviews
- 8,530
- Age
- 8y ago
Trending
estimated 90-day click momentum
Blue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
- Price
- $22.27
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 6mo ago

INABA Churu for Kittens Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5oz. Each Tube 20 Tubes Tuna & Chicken Variety
- Price
- $12.73
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 7mo ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain-Free No Added Fillers 0.5 Ounces Tube 40 Tubes Total
- Price
- $22.97
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 1y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 20 Tubes Total
- Price
- $11.12
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 5y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 104 Tubes Total
- Price
- $56.33
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 1y ago
Newest
by launch date
Blue Buffalo Tastefuls Pures Variety Pack Wet Cat Food Complement (Salmon Chicken Tuna Beef) Made with Natural Ingredients for All Life Stages 3-oz. Resealable Pouches (12 Count)
- Price
- $22.27
- Rating
- 4.7/5
- Reviews
- 175
- Age
- 6mo ago

INABA Churu for Kittens Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5oz. Each Tube 20 Tubes Tuna & Chicken Variety
- Price
- $12.73
- Rating
- 4.8/5
- Reviews
- 211
- Age
- 7mo ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain-Free No Added Fillers 0.5 Ounces Tube 40 Tubes Total
- Price
- $22.97
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 1y ago

Delectables Lickable Spoon Handheld Wet Cat Treats Made with Real Chicken & Salmon Quick & Easy Creamy Puree Mess Free Grain-Free No Added Fillers No by-Products Variety Pack 20ct
- Price
- $14.42
- Rating
- 4.8/5
- Reviews
- 1,665
- Age
- 1y ago

Delectables Squeeze Up Variety Pack Creamy Squeezable Puree Lickable Wet Cat Treats Grain Free No Added Fillers No by-Products No Added Preservatives 0.5 Ounces Tube 104 Tubes Total
- Price
- $56.33
- Rating
- 4.8/5
- Reviews
- 22,941
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
5 flat
Sellers
96
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
33%
Top 20: 73%
Open market
0%
- Delectables88%
- INABA7%
- Blue Buffalo3%
- Temptations1%
- Sheba1%
Demand
Cat Treats Lickable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Cat Treats Lickable search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- delectables lickable cat treats553K/yr
- delectables376K/yr
- delectables squeeze up89K/yr
- churu kitten42K/yr
- kitten churu26K/yr
- squeeze ups for cats41K/yr
- tastefuls purees pouches27K/yr
- puree cat food27K/yr
- hartz delectables32K/yr
- delectable22K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Treats Lickable
We read the reviews and the return reasons for every product selling here.
“Little expensive,”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Treats Lickable questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









