Cat Treats
MaybeShoppers spend an estimated $21.2M a year here. But the products selling today already average 4.7★, so Cat Treats is a Maybe.
- Flapen Score
- 63 / 100Top 8% of 3,978 Pet Supplies niches · +12 vs the category median of 5163
- Market size
- $21.2M/yr9.9M searches / yr
- 90-day growth
- +6.6%search demand this quarter
- Competition
- 29%top-5 click share · 11 brands · 127 sellers
Flapen Score
Cat Treats against its category
The dotted line is the Pet Supplies average. Past it, Cat Treats is stronger. Inside it, weaker.
Market
The Cat Treats market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Treats 9.9M times last year and spent an estimated $21.2M. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 19.4% of those searches ended in a purchase.
Shoppers searched for this 9.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 19.4% of those searches ended in a purchase. Searches in the last 90 days moved +6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.2M a year.
- Searches, last 12 months
- 9.9M
- Growth, 90 days vs prior 90
- +6.6%
- Conversion, latest week
- 19.4%
- Market size, estimated
- $21.2Ma year
- Peak month
- December1.6× the quietest month
- Top search term
- cat treats5.5M searches a year
02 · Price
A sale here is worth $11.01.
Listings sell for $11.01 on average, from $2.92 to $31.04. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 30,000 to 40,000 of them. At $11.01 that is $330K to $440K a year per listing.
- Average price
- $11.01under the $15 to $100 sweet spot
- Price range
- $2.92–$31.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $330K–$440K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Treats. It carries 17,282 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #13in Treats
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 17,282per listing
- Listings tracked
- 64
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cat Treats products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
11 falling
Sellers
127
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
29%
Top 20: 63%
Open market
6%
- Brand 170%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 6%)
Demand
Cat Treats search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Cat Treats search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat treats5.5M/yr
- temptation cat treats1.3M/yr
- cat treats temptations495K/yr
- temptations cat treats433K/yr
- kitten treats320K/yr
- cat treat330K/yr
- cat snacks267K/yr
- temptations259K/yr
- cat treats for indoor cats157K/yr
- soft cat treats149K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Treats
We read the reviews and the return reasons for every product selling here.
“they are not cheap”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Treats questions
Answered from the same tracked data.