cat treats
Launch itA $21.2M/yr market growing +6.6% this quarter with returns at 0.0% — clears our launch bar.
Market size
Incredible$21.2M$21.2M/yr · 9.9M searches
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Price range
Good$2.92–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad17,282.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, cat treats is a $21.2M/yr Amazon United States market (9.9M searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Launch it — 63/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat treats market data
- Units sold / yr
- 1.0M–1.0M
- avg 30,000–40,000/product
- Revenue / yr
- $11.0M–$11.0M
- units × avg price
- Launch success
- —
- 4 of 4 new (360d)
- Conversion rate
- 19.4%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 112 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
127
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
29%
Top 20: 63%
Open market
6%
- Temptations70%
- Blue Buffalo6%
- Vital Essentials5%
- Friskies5%
- INABA4%
- Greenies3%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top cat treats search terms
- cat treats5.5M/yr
- temptation cat treats1.3M/yr
- cat treats temptations495K/yr
- temptations cat treats433K/yr
- kitten treats320K/yr
- cat treat330K/yr
- cat snacks267K/yr
- temptations259K/yr
- cat treats for indoor cats157K/yr
- soft cat treats149K/yr
Top cat treats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 64 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 30 oz. Tub
Temptations$14.124.8★72,265 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Tasty Chicken Flavor 16 oz. Tub
Temptations$7.934.8★72,265 rev
Temptations Cat Treats MixUps Surfers Delight Tuna Shrimp Salmon Flavor Crunchy and Soft Cat Treats 16 oz. Tub
Temptations$7.744.8★52,842 rev
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Catnip Fever Flavor Catnip Treats 16 oz. Tub
Temptations$7.934.8★48,837 rev
Blue Buffalo Bursts Paw-Lickin Chicken Crunchy & Creamy Cat Treats Great for Training Made with Real Chicken Natural Cat Treats Enhanced with Vitamins Minerals & Other Nutrients 5 oz.
Blue Buffalo$2.954.7★5,756 rev
Newest
by launch date
Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches
Temptations$10.77250 rev
Temptations Wacky Blasts Cat Treats Nautical Nip Flavor 16 oz. Tub
Temptations$8.26965 rev
Temptations Wacky Blasts Cat Treats Cluckin Bacon Flavor 16 oz. Pouch
Temptations$8.051,066 rev
Purina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
Friskies$12.51247 rev
Delectables Lickable Spoon Handheld Wet Cat Treats Made with Real Chicken & Salmon Quick & Easy Creamy Puree Mess Free Grain-Free No Added Fillers No by-Products Variety Pack 20ct
Delectables$14.421,665 rev
Trending
90-day click momentumPurina Friskies Party Mix Morning Munch Crunch Egg Baconand Cheese FlavorsCat Treats - 30 oz Canister
Friskies$12.514.8★
Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches
Temptations$10.774.7★
Temptations Cat Treats Classic Crunchy and Soft Cat Treats Savory Salmon Flavor 16 oz. Tub
Temptations$7.154.8★
Vital Essentials Freeze Dried Cat Treats | Ahi Tuna Bites Single Protein | Premium Quality | Grain Free Crunchy Cat Treats 1.1 oz Bag
Vital Essentials$6.694.1★
INABA Churu Cat Treats Lickable Squeezable Creamy Pure Cat Treat with Green Tea Extract & Taurine 0.5 Ounces Each Tube 40 Tubes Chicken Variety Box
INABA$23.734.8★
What buyers say about cat treats
What buyers praise and complain about, mined from review topics.What buyers love
“Cat Approved”
“My cat loves these treats”
“All flavors”
“Great deal”
“Quality food”
“It's great exercise for them and for me”
“Good size”
“not messy or smelly”
“not too hard to chew”
“it stays fresh”
What buyers complain about
“they are not cheap”
“The smell is unpleasant”
“They are tiny”
“Not a favorite flavor”
“Upset stomach”
“Failed taste test”
“spilled all over”
“Moldy”
“Dried up”
“Quality Control Issue”
Top return reasons
Common questions
- Is cat treats profitable to sell on Amazon United States?
- The niche generates $21.2M/yr across 64 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (63/100).
- How competitive is the cat treats niche?
- 11 brands and 127 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in cat treats?
- Top complaints mined from reviews: Value For Money, Smell, Size-Overall. The return rate is 0.0%.
- When does demand for cat treats peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cat treats niche?
- Listings span $2.92–$31.04; the average listing price is $11.01 (sweet spot $15–$100). The average incumbent carries 17,282 reviews — the moat a new listing must climb.