Is cat tracker profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 21 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Launch it (58/100).

How competitive is the cat tracker niche?

15 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in cat tracker?

Top complaints mined from reviews: Durability, Functionality-Overall, Battery Life. The return rate is 4.2%.

When does demand for cat tracker peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cat tracker niche?

Listings span $7.66–$185.08; the average listing price is $39.03 (sweet spot $15–$100). The average incumbent carries 1,740 reviews — the moat a new listing must climb.

cat tracker

Launch it

A $1.1M/yr market growing +24.1% this quarter with returns at 4.2% — clears our launch bar.

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$39.03

avg listing price — sweet spot $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.1M searches

Growth

Good+24.1%

90-day search growth — must beat 0% to launch

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,740.05

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$7.66–$185.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.2%

return rate — above 6% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, cat tracker is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Verdict: Launch it — 58/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat tracker market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: $1.2M–$1.6M; units × avg price
Launch success: 70%; 7 of 10 new (360d)
Conversion rate: 2.5%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 2.7%
Avg brand age: 28 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

20%

Tractive32%
typecase14%
Fi10%
DCZSDJT9%
TabCat Homing Tags9%
Dgerp6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cat tracker search terms

cat tracker282K/yr +16.5%1.0% conv.
cat tracker collar113K/yr +36.8%1.0% conv.
tractive gps cat tracker80K/yr +18.4%4.4% conv.
cat gps tracker collar80K/yr +18.4%1.3% conv.
gps tracker for cats68K/yr +17.5%0.6% conv.
pet tracker for cats67K/yr +16.5%0.8% conv.
gps cat collar60K/yr +23.0%1.2% conv.
cat tracking collar53K/yr +38.3%1.3% conv.
cat collar with tracker45K/yr +44.3%1.0% conv.
cat gps tracker44K/yr +30.5%0.7% conv.

All search terms

Top cat tracker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tractive Smart Cat GPS Tracker | Real-Time Location & Wellness Monitoring for Cats 6.5 lbs+ | Territory & Location History | Up to 5-Day Battery | Breakaway Collar Included (Dark Blue)

Tractive$30.363.8★4,063 rev

AirTag Cat Collar Breakaway Reflective Cat Collar Compatible with Apple AirTag 1st & 2nd Gen Hidden Holder with Bell Lightweight Water-Resistant Strap for Cats AirTag Not Included

typecase$18.174.3★3,189 rev

Tabcat V2 Cat & Kitten Tracker - No Subscription | 2 Lightweight Homing Tags Cases & Tracking Handset | RF Technology More Accurate than GPS | Track 2 Cats Indoors & Outdoors to 2.5 cm & 150 m Range

TabCat Homing Tags$101.864.2★1,354 rev

Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included

Fi$96.433.5★69 rev

Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar

DCZSDJT$29.614.1★49 rev

Newest

by launch date

GPS Tracker for Dog Mini Portable GPS TrackeGPS- cas

VKAFW$33.067 rev

1w ago

Vebiso GPS Tracker for Cats Mini GPS Cat Tracker Smart Pet Activity Tracker No Monthly Fee Compatible with Apple Find My(iOS Only) Anti-Lost Finder Tag for Vehicles Pets Kids Items 1P

Vebiso$29.787 rev

2mo ago

Cat Tracker with QR Code GPS Collar for Cats Electronic Pet Locator Waterproof Compatible with Apple Find My No Monthly Fee Ideal for Small to Large Cats Advanced Tracking Solution Smart Collar

DCZSDJT$29.6149 rev

4mo ago

Cat Tracker Collar for iPhone Works with Apple Find My No Monthly Fee Cat Collar with Tracker Holder Lightweight Tracking Collar for Cats

Middle Rabbit$14.964 rev

7mo ago

Fi Mini GPS Tracker for Cats Lightweight Collar Attachment Virtual Fences Escape Alerts Step & Health Tracking Waterproof Cat Tracker 6-Month Membership Included

Fi$96.4369 rev

8mo ago

What buyers say about cat tracker

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money10%

“Worth Every Penny”

Quality-Overall9%

“It had good reviews”

Ease Of Use9%

“It's easy to use once you learn the basics”

Size-Overall7%

“The fit is comfortable”

Battery Life6%

“Battery last forever”

Collar Quality5%

“Good collar”

Advertised Vs Actual Product4%

“As advertised”

Weight Light4%

“Lightweight,”

Pet Friendly3%

“Great for small pets”

Efficiency3%

“everything works as it should”

What buyers complain about

Durability15%

“broke rather quickly”

Functionality-Overall10%

“Does not function as advertised”

Battery Life9%

“Battery does not last as long as advertised”

Connectivity-Overall7%

“Keeps disconnecting”

Value For Money7%

“Pricing on the other hand. seems ridiculous”

Size-Overall5%

“I was concerned it would be too big”

Quality-Overall4%

“The chargers are clearly very low quality”

Charging4%

“The first one I ordered wouldnt hold a charge at all”

Ease Of Use3%

“even harder to take off”

Advertised Vs Actual Product2%

“the description was VERY deceptive”

Top return reasons

Size-Overall26%

Functionality-Overall15%

Advertised Vs Actual Product9%

Connectivity-Overall8%

Value For Money5%

Battery Life4%

Compatibility-Overall4%