Cat Toys with Feathers

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months

254K

Growth, 90 days vs prior 90

-2.7%

Conversion, latest week

7.6%

Market size, estimated

$221Ka year

Peak month

August2.0× the quietest month

Top search term

cat feather toys45K searches a year

Listings sell for $11.47 on average, from $4.55 to $32.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.47 that is $6K to $9K a year per listing.

Average price

$11.47under the $15 to $100 sweet spot

Price range

$4.55–$32.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

500–750

Revenue per listing a year

$6K–$9K

Returns

0.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #51 within Toys. It carries 4,847 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

4.0%

Average rank

#51in Toys

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,847per listing

Listings tracked

31

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

33 months