Cat Toys
PassCat Toys scores 70 out of 100, a Pass. Shoppers spend an estimated $25.7M a year here, search demand grew +2.9% this quarter, and an estimated 1.0% of orders come back.
- Flapen Score
- 70 / 100Top 2% of 3,978 Pet Supplies niches · +19 vs the category median of 5170
- Market size
- $25.7M/yr40.4M searches / yr
- 90-day growth
- +2.9%search demand this quarter
- Competition
- 31%top-5 click share · 43 brands · 62 sellers
Flapen Score
Cat Toys against its category
The dotted line is the Pet Supplies average. Past it, Cat Toys is stronger. Inside it, weaker.
Market
The Cat Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Toys 40.4M times last year and spent an estimated $25.7M. The top 5 brands take 43% of clicks. Demand peaks in Dec. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 40.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25.7M a year.
- Searches, last 12 months
- 40.4M
- Growth, 90 days vs prior 90
- +2.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $25.7Ma year
- Peak month
- December2.6× the quietest month
- Top search term
- cat toys14.7M searches a year
02 · Price
A sale here is worth $15.70.
Listings sell for $15.70 on average, from $4.42 to $40.16. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 20,000 to 25,000 of them. At $15.70 that is $314K to $393K a year per listing.
- Average price
- $15.70inside the $15 to $100 sweet spot
- Price range
- $4.42–$40.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- $314K–$393K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #13 within Toys. It carries 8,206 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 2.0%
- Average rank
- #13in Toys
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 8,206per listing
- Listings tracked
- 56
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Cat Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
43 falling
Sellers
62
Top-5 brand share
43%
Top 20: 80%
Top-5 click share
31%
Top 20: 68%
Open market
53%
- Brand 112%
- Brand 29%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 64%
Demand
Cat Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Cat Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat toys14.7M/yr
- cat5.8M/yr
- cat toys for indoor cats4.3M/yr
- cat toy3.1M/yr
- kitten toys1.2M/yr
- cat stuff1.5M/yr
- interactive cat toy1.6M/yr
- cat toys interactive1.2M/yr
- cat accessories924K/yr
- cats888K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toys
We read the reviews and the return reasons for every product selling here.
“Broke within a week”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toys questions
Answered from the same tracked data.