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Cat Toy Gun

Fail

Demand is soft, at -24.7% this quarter, so Cat Toy Gun is a Fail.

Flapen Score
49
49 / 100
Ranks 2,168 of 3,978 Pet Supplies niches · −2 vs the category median of 51
Market size
$64K/yr96K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
53%top-5 click share · 22 brands · 26 sellers

Flapen Score

Cat Toy Gun against its category

The dotted line is the Pet Supplies average. Past it, Cat Toy Gun is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Toy Gun market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Toy Gun 96K times last year and spent an estimated $64K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
6.5%
Market size, estimated
$64Ka year
Peak month
December2.8× the quietest month
Top search term
cat toy launcher16K searches a year

02 · Price

A sale here is worth $10.19.

Listings sell for $10.19 on average, from $6.12 to $16.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.19 that is $3K to $5K a year per listing.

Average price
$10.19under the $15 to $100 sweet spot
Price range
$6.12–$16.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #245 within Toys. It carries 538 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
11.7%
Average rank
#245in Toys
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
538per listing
Listings tracked
27

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
30 months

Products

Top Cat Toy Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

26

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

53%

Top 20: 91%

Open market

37%

  • Brand 119%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Cat Toy Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Cat Toy Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat toy launcher16K/yr
  • cat ball launcher17K/yr
  • cat toy gun13K/yr
  • cat gun toy9K/yr
  • cat gun9K/yr
  • cat launcher toy6K/yr
  • ball launcher for cats6K/yr
  • cat ball gun4K/yr
  • cat pom pom launcher3K/yr
  • cat toy ball launcher4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Toy Gun

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Functionality-Overall”
2.1%of orders come back
“Doesnt work as described”
A buyer, on “Functionality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cat Toy Gun questions

Answered from the same tracked data.