Cat Toothbrush
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -12.0% this quarter, so Cat Toothbrush is a Maybe.
- Flapen Score
- 60 / 100Top 14% of 3,978 Pet Supplies niches · +9 vs the category median of 5160
- Market size
- $1.0M/yr859K searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 56%top-5 click share · 19 brands · 46 sellers
Flapen Score
Cat Toothbrush against its category
The dotted line is the Pet Supplies average. Past it, Cat Toothbrush is stronger. Inside it, weaker.
Market
The Cat Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Toothbrush 859K times last year and spent an estimated $1.0M. The top 5 brands take 58% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.8% of those searches ended in a purchase.
Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 859K
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 10.8%
- Market size, estimated
- $1.0Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- cat toothbrush497K searches a year
02 · Price
A sale here is worth $10.98.
Listings sell for $10.98 on average, from $6.01 to $19.27. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $10.98 that is $33K to $44K a year per listing.
- Average price
- $10.98under the $15 to $100 sweet spot
- Price range
- $6.01–$19.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $33K–$44K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Health Supplies. It carries 2,403 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #53in Health Supplies
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,403per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Cat Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Petrodex Dental Care Kit for Cats Cat Toothbrush and Toothpaste Cleans Teeth and Fights Bad Breath Reduces Plaque Tartar Formation Malt Flavor 2.5oz Toothpaste + Toothbrush
- Price
- $9.84
- Rating
- 4.3/5
- Reviews
- 11,570
- Age
- 11y ago

E.M&S.T by Emmeliestella Small Dog & Cat Toothbrush 360 Degree Soft Silicone Cat Dental Care Toothbrush Holder Easy to Handle Independent Packaging Suction Cup Light Blue&Pink (2-Pack + Holder)
- Price
- $12.79
- Rating
- 4.4/5
- Reviews
- 628
- Age
- 3y ago

TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care
- Price
- $15.92
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 11mo ago

H&H Pets Toothbrush for Small Dogs & Cats - Soft and Extra Small Toothbrush Designed for Cats Puppies and XS Breed Dogs Like Teacups Chihuahuas Yorkshire and Poodle 8 Count Pack
- Price
- $8.98
- Rating
- 4.6/5
- Reviews
- 2,017
- Age
- 9y ago

Arm & Hammer Complete Care Cat Dental Kit Tuna Flavor Enzymatic Cat Toothpaste Dual-Head Toothbrush & Finger Brush Baking Soda + Calcium Fluoride-Free Formula 2.5 oz
- Price
- $6.01
- Rating
- 3.9/5
- Reviews
- 2,610
- Age
- 5y ago
Trending
estimated 90-day click momentum
Twist + Lick Dental Gel for Cats Cleans Teeth and Freshens Breath for 24 Hours Cat Nip Flavor 30 Day Supply
- Price
- $17.11
- Rating
- 3.4/5
- Reviews
- 61
- Age
- 3mo ago

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 71
- Age
- 7mo ago

TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care
- Price
- $15.92
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 11mo ago
![PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)](https://m.media-amazon.com/images/I/41792apfh3L.jpg)
PETHROOM] Pet Toothbrush for Cats and Dogs | Round Shaped Head with Ultra Soft Bristle for Deep Cleaning Dental Care Kitten and Small Dogs Tartar Plaque Removal (Deep Point)
- Price
- $11.09
- Rating
- 4.4/5
- Reviews
- 312
- Age
- 2y ago

MIND UP Cat Toothbrush with Micro Head 15 Angled Design for Easier Reach Pet Toothbrush for Cats & Kittens Gentle Everyday Brushing Made in Japan
- Price
- $10.27
- Rating
- 4.5/5
- Reviews
- 2,955
- Age
- 12y ago
Newest
by launch date
Twist + Lick Dental Gel for Cats Cleans Teeth and Freshens Breath for 24 Hours Cat Nip Flavor 30 Day Supply
- Price
- $17.11
- Rating
- 3.4/5
- Reviews
- 61
- Age
- 3mo ago

HICC PET Toothbrush for Cats & Small Dogs Ergonomic Pet Toothbrush for Easy Teeth Cleaning Gentle on Gums Cat & Dog Dental Care Toothpaste Not Included
- Price
- $9.47
- Rating
- 4.7/5
- Reviews
- 71
- Age
- 7mo ago

TropiClean Fresh Breath Cat Toothbrush and Toothpaste Kit Cat Teeth Cleaning & Breath Freshener Solution Complete Dental Care
- Price
- $15.92
- Rating
- 4.3/5
- Reviews
- 66
- Age
- 11mo ago

VVHOMIFE Cat Toothbrush & Toothpaste Kit Soft & Finger Brushes 2.5oz
- Price
- $14.01
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 1y ago

VVHOMIFE Cat Toothbrush for Cats & Kittens Soft Bristles Compact Head
- Price
- $7.39
- Rating
- 4.6/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
46
Est. top-5 brand share
58%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 98%
Open market
36%
- E.M&S.T18%
- Petrodex17%
- TropiClean8%
- H&H Pets7%
- Arm & Hammer7%
- Virbac7%
Demand
Cat Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat toothbrush497K/yr
- cat toothbrush and toothpaste152K/yr
- cat tooth brush38K/yr
- kitten toothbrush22K/yr
- cat tooth brushing kit34K/yr
- toothbrush for cats22K/yr
- cat toothpaste and brush14K/yr
- kitten tooth brushing kit19K/yr
- cat teeth brush8K/yr
- tooth brush for cats7K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Toothbrush
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









