Cat Tent
PassCat Tent scores 65 out of 100, a Pass. Shoppers spend an estimated $1.4M a year here, search demand grew +73.5% this quarter, and an estimated 5.0% of orders come back.
- Flapen Score
- 65 / 100Top 5% of 3,978 Pet Supplies niches · +14 vs the category median of 5165
- Market size
- $1.4M/yr1.7M searches / yr
- 90-day growth
- +73.5%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 30 sellers
Flapen Score
Cat Tent against its category
The dotted line is the Pet Supplies average. Past it, Cat Tent is stronger. Inside it, weaker.
Market
The Cat Tent market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Tent 1.7M times last year and spent an estimated $1.4M. The top 5 brands take 55% of clicks. Demand peaks in May–Jun. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +73.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- +73.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $1.4Ma year
- Peak month
- June2.4× the quietest month
- Top search term
- cat playpen454K searches a year
02 · Price
A sale here is worth $37.39.
Listings sell for $37.39 on average, from $14.04 to $121.69. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $37.39 that is $28K to $37K a year per listing.
- Average price
- $37.39inside the $15 to $100 sweet spot
- Price range
- $14.04–$121.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $28K–$37K
- Returns
- 5.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Cat Doors, Steps, Nets & Pens. It carries 2,511 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #250in Cat Doors, Steps, Nets & Pens
- Average rating
- 4.38 starsAmazon United States average 4.42 stars
- Average reviews
- 2,511per listing
- Listings tracked
- 31
04 · Newcomers
4 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Cat Tent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
30
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
44%
Top 20: 85%
Open market
41%
- Brand 121%
- Brand 218%
- Brand 37%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Cat Tent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.4×
Search terms
Top Cat Tent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cat playpen454K/yr
- cat tent408K/yr
- cat tent outdoor91K/yr
- cat play pen121K/yr
- outdoor cat tent71K/yr
- cat playpen indoor46K/yr
- cat tents for indoor cats123K/yr
- kitten enclosure42K/yr
- pop up catio28K/yr
- cat tunnel outdoor47K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Tent
We read the reviews and the return reasons for every product selling here.
“Pretty small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Tent questions
Answered from the same tracked data.









