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Cat Swaddle

Fail

Demand is soft, at -32.5% this quarter, so Cat Swaddle is a Fail.

Flapen Score
48
48 / 100
Ranks 2,345 of 3,978 Pet Supplies niches · −3 vs the category median of 51
Market size
$332K/yr405K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
64%top-5 click share · 12 brands · 14 sellers

Flapen Score

Cat Swaddle against its category

The dotted line is the Pet Supplies average. Past it, Cat Swaddle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Swaddle market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Swaddle 405K times last year and spent an estimated $332K. The top 5 brands take 72% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 405K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months
405K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
3.6%
Market size, estimated
$332Ka year
Peak month
October1.5× the quietest month
Top search term
cat wrap81K searches a year

02 · Price

A sale here is worth $23.01.

Listings sell for $23.01 on average, from $6.61 to $78.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $23.01 that is $12K to $17K a year per listing.

Average price
$23.01inside the $15 to $100 sweet spot
Price range
$6.61–$78.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$12K–$17K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #97 within Grooming. It carries 408 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
9.5%
Average rank
#97in Grooming
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
408per listing
Listings tracked
19

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cat Swaddle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • Brand 122%
  • Brand 221%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Cat Swaddle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cat Swaddle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat wrap81K/yr
  • cat wrap for cutting nails62K/yr
  • cat grooming wrap79K/yr
  • cat swaddle wrap26K/yr
  • cat wrap for grooming33K/yr
  • cat swaddle19K/yr
  • cat burrito wrap21K/yr
  • calm and cozy cat wrap15K/yr
  • cat swaddle wrap for nail trimming11K/yr
  • cat wrap for medicine7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Swaddle

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Ease Of Use”
24%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Sizing is off”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Swaddle questions

Answered from the same tracked data.