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Cat Shirts for Cats Only

Fail

Shoppers spend an estimated $37K a year here, so Cat Shirts for Cats Only is a Fail.

Flapen Score
40
40 / 100
Ranks 3,360 of 3,978 Pet Supplies niches · −11 vs the category median of 51
Market size
$37K/yr55K searches / yr
90-day growth
+17.1%search demand this quarter
Competition
72%top-5 click share · 8 brands · 13 sellers

Flapen Score

Cat Shirts for Cats Only against its category

The dotted line is the Pet Supplies average. Past it, Cat Shirts for Cats Only is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Shirts for Cats Only market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Shirts for Cats Only 55K times last year and spent an estimated $37K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+17.1%
Conversion, latest week
2.8%
Market size, estimated
$37Ka year
Peak month
December5.9× the quietest month
Top search term
cat anxiety vest21K searches a year

02 · Price

A sale here is worth $23.85.

Listings sell for $23.85 on average, from $11.39 to $38.42. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $23.85 that is $2K to $6K a year per listing.

Average price
$23.85inside the $15 to $100 sweet spot
Price range
$11.39–$38.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
7.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,575 within Apparel. It carries 1,146 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#1,575in Apparel
Average rating
4.04 starsAmazon United States average 4.42 stars
Average reviews
1,146per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cat Shirts for Cats Only products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 151%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Cat Shirts for Cats Only search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.9×

Search terms

Top Cat Shirts for Cats Only search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat anxiety vest21K/yr
  • thundershirt for cats14K/yr
  • cat thundershirt10K/yr
  • thunder shirt for cat7K/yr
  • anxiety vest for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Shirts for Cats Only

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
7.6%of orders come back
“Not True to Size”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cat Shirts for Cats Only questions

Answered from the same tracked data.