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Cat Shampoo

Maybe

An estimated 0.8% of orders come back. But the average product has 4,857 reviews to catch up to, so Cat Shampoo is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$1.5M/yr1.1M searches / yr
90-day growth
+10.6%search demand this quarter
Competition
70%top-5 click share · 18 brands · 49 sellers

Flapen Score

Cat Shampoo against its category

The dotted line is the Pet Supplies average. Past it, Cat Shampoo is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Shampoo market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Shampoo 1.1M times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
10.3%
Market size, estimated
$1.5Ma year
Peak month
June1.4× the quietest month
Top search term
cat shampoo583K searches a year

02 · Price

A sale here is worth $13.56.

Listings sell for $13.56 on average, from $4.58 to $30.82. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $13.56 that is $54K to $68K a year per listing.

Average price
$13.56under the $15 to $100 sweet spot
Price range
$4.58–$30.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
4,000–5,000
Revenue per listing a year
$54K–$68K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Grooming. It carries 4,857 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#17in Grooming
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,857per listing
Listings tracked
24

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Cat Shampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

49

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 96%

Open market

17%

  • Brand 134%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (12 brands, 17%)

Demand

Cat Shampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cat Shampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat shampoo583K/yr
  • cat shampoo and conditioner139K/yr
  • kitten shampoo79K/yr
  • cat wash35K/yr
  • kitten shampoo for indoor cats33K/yr
  • cat soap33K/yr
  • shampoo for cats25K/yr
  • shampoo para gatos18K/yr
  • cat shampoo for shedding13K/yr
  • cat dandruff shampoo15K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Shampoo

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Smell”
19%of negative reviews mention “Smell”
0.8%of orders come back
“Awful smell”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cat Shampoo questions

Answered from the same tracked data.