Cat Shampoo
MaybeAn estimated 0.8% of orders come back. But the average product has 4,857 reviews to catch up to, so Cat Shampoo is a Maybe.
- Flapen Score
- 56 / 100Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 5156
- Market size
- $1.5M/yr1.1M searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 70%top-5 click share · 18 brands · 49 sellers
Flapen Score
Cat Shampoo against its category
The dotted line is the Pet Supplies average. Past it, Cat Shampoo is stronger. Inside it, weaker.
Market
The Cat Shampoo market on Amazon at a glance
Shoppers on Amazon United States searched for Cat Shampoo 1.1M times last year and spent an estimated $1.5M. The top 5 brands take 81% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 10.3%
- Market size, estimated
- $1.5Ma year
- Peak month
- June1.4× the quietest month
- Top search term
- cat shampoo583K searches a year
02 · Price
A sale here is worth $13.56.
Listings sell for $13.56 on average, from $4.58 to $30.82. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $13.56 that is $54K to $68K a year per listing.
- Average price
- $13.56under the $15 to $100 sweet spot
- Price range
- $4.58–$30.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $54K–$68K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Grooming. It carries 4,857 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #17in Grooming
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,857per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Cat Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Burts Bees for Pets Hypoallergenic Cat Shampoo with Shea Butter and Honey Gentle Formula for Indoor Cats with Dry or Sensitive Skin pH Balanced Fragrance-Free 10 Fl Oz
- Price
- $8.32
- Rating
- 4.5/5
- Reviews
- 11,688
- Age
- 10y ago

Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved and Formulated (10.1oz 300ml)
- Price
- $18.51
- Rating
- 4.6/5
- Reviews
- 2,268
- Age
- 7y ago

Burts Bees for Pets Tearless Kitten Shampoo with Buttermilk and Honey 99% Natural Origin Gentle Cat Shampoo for Sensitive and Itchy Skin pH Balanced and Fragrance-Free 10 Fl Oz
- Price
- $8.52
- Rating
- 4.6/5
- Reviews
- 6,816
- Age
- 10y ago

Arm & Hammer 2-in-1 Deodorizing & Dander Reducing Shampoo for Cats Baking Soda Cat Shampoo for Dander Odor Control and Coat Cleaning Lavender Chamomile Scent 20 Fl Oz
- Price
- $7.32
- Rating
- 4.6/5
- Reviews
- 3,544
- Age
- 6y ago

Veterinary Formula Clinical Care Antiseptic and Antifungal Medicated Shampoo for Dogs & Cats 16 Fl Oz Helps Alleviate Scaly Greasy red Skin Paraben Dye Soap-Free (1 Pack)
- Price
- $8.87
- Rating
- 4.6/5
- Reviews
- 21,896
- Age
- 21y ago
Trending
estimated 90-day click momentum
6PCS Grooming & Bath Supplies for Dogs Cats | Dog Washing Gloves | Dog Bath Brush | Dog Shower Brush | Pet Grooming Gloves | Dog Grooming kit | Pet Supplies for Showerhead & Sprayer (Navy Blue)
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 2,309
- Age
- 1y ago

Pretty Kitty Waterless Cat Dry Shampoo with Grooming Glove No Rinse Lick-Safe Moisturizing for Dry Skin Dandruff Deshedding Wash Soap Spray Foam for Kittens Bathing & Cleaning Supplies
- Price
- $22.64
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 1y ago

TropiClean Gentle Kitten & Cat Shampoo Pet Shampoo for Allergies & Sensitive Skin Made in USA Gentle Coconut Scent Safe for Puppies & Dogs 12oz.
- Price
- $10.99
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 3y ago

Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz
- Price
- $8.49
- Rating
- 4.4/5
- Reviews
- 21,765
- Age
- 21y ago

OUAI Fur Bb Pet Shampoo - Cat & Dog Shampoo for Gentle Cleansing Hydration & Shine - Vegan & Cruelty-Free Pet Supplies with Aloe Vera & Panthenol - Mercer Street Scent (16 Fl oz)
- Price
- $30.82
- Rating
- 4.7/5
- Reviews
- 2,372
- Age
- 5y ago
Newest
by launch date
Breezytail PetOCera All-in-One Cat Shampoo and Conditioner | Hypoallergenic Cat Skin & Coat Care | Itch Relief Moisturizing & Rejuvenating | Veterinarian Approved (10.1oz 300ml) (Unscented)
- Price
- $18.40
- Rating
- 4.6/5
- Reviews
- 2,268
- Age
- 1y ago

Espree Hypoallergenic Cat Shampoo & Conditioner Tearless Formula with Aloe Vera Sulfate-Free Paraben-Free Harsh Chemical and Dye-Free Safe for Sensitive Skin 12oz
- Price
- $10.09
- Rating
- 4.5/5
- Reviews
- 58
- Age
- 1y ago

Pretty Kitty Waterless Cat Dry Shampoo with Grooming Glove No Rinse Lick-Safe Moisturizing for Dry Skin Dandruff Deshedding Wash Soap Spray Foam for Kittens Bathing & Cleaning Supplies
- Price
- $22.64
- Rating
- 4.3/5
- Reviews
- 290
- Age
- 1y ago

6PCS Grooming & Bath Supplies for Dogs Cats | Dog Washing Gloves | Dog Bath Brush | Dog Shower Brush | Pet Grooming Gloves | Dog Grooming kit | Pet Supplies for Showerhead & Sprayer (Navy Blue)
- Price
- $9.64
- Rating
- 4.6/5
- Reviews
- 2,309
- Age
- 1y ago

Hempz NEW Pet Shampoo Deodorizing wash for Smelly Dogs or Cats Tropical Pineapple Coconut Scent Dog & Cat Shampoo 17 oz.
- Price
- $14.40
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
49
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 96%
Open market
17%
- BURT'S BEES FOR PETS34%
- Breezytail18%
- Arm & Hammer13%
- Veterinary Formula12%
- Hempz2%
- SynergyLabs2%
- Open — no brand owns it (12 brands, 17%)
Demand
Cat Shampoo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cat Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cat shampoo583K/yr
- cat shampoo and conditioner139K/yr
- kitten shampoo79K/yr
- cat wash35K/yr
- kitten shampoo for indoor cats33K/yr
- cat soap33K/yr
- shampoo for cats25K/yr
- shampoo para gatos18K/yr
- cat shampoo for shedding13K/yr
- cat dandruff shampoo15K/yr
Reviews and returns
What reviews say buyers love and hate about Cat Shampoo
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cat Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









