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Cat Scratching Post with Perch

Maybe

The top 5 brands take only 37% of clicks. But shoppers spend an estimated $52K a year here, so Cat Scratching Post with Perch is a Maybe.

Flapen Score
56
56 / 100
Top 26% of 3,978 Pet Supplies niches · +5 vs the category median of 51
Market size
$52K/yr76K searches / yr
90-day growth
+13.5%search demand this quarter
Competition
30%top-5 click share · 45 brands · 58 sellers

Flapen Score

Cat Scratching Post with Perch against its category

The dotted line is the Pet Supplies average. Past it, Cat Scratching Post with Perch is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cat Scratching Post with Perch market on Amazon at a glance

Shoppers on Amazon United States searched for Cat Scratching Post with Perch 76K times last year and spent an estimated $52K. The top 5 brands take 37% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+13.5%
Conversion, latest week
1.7%
Market size, estimated
$52Ka year
Peak month
December1.3× the quietest month
Top search term
cat scratching post with perch21K searches a year

02 · Price

A sale here is worth $39.32.

Listings sell for $39.32 on average, from $21.80 to $97.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.32 that is $0 to $4K a year per listing.

Average price
$39.32inside the $15 to $100 sweet spot
Price range
$21.80–$97.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #98 within Beds & Furniture. It carries 4,505 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
5.9%
Average rank
#98in Beds & Furniture
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
4,505per listing
Listings tracked
67

04 · Newcomers

14 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
14Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cat Scratching Post with Perch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

58

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

30%

Top 20: 68%

Open market

57%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Cat Scratching Post with Perch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Cat Scratching Post with Perch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cat scratching post with perch21K/yr
  • scratching post with bed16K/yr
  • cat scratcher with bed9K/yr
  • cat bed stand8K/yr
  • 30 inch cat tree8K/yr
  • cat pedestal6K/yr
  • cat bed scratching post7K/yr

Reviews and returns

What reviews say buyers love and hate about Cat Scratching Post with Perch

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Pet Friendly”
18%of negative reviews mention “Size-Overall”
1.9%of orders come back
“Very big”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cat Scratching Post with Perch questions

Answered from the same tracked data.