Cat Scratching Carpet

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $101K a year.

Searches, last 12 months

136K

Growth, 90 days vs prior 90

+20.3%

Conversion, latest week

3.3%

Market size, estimated

$101Ka year

Peak month

December1.5× the quietest month

Top search term

sisal mat25K searches a year

Listings sell for $22.20 on average, from $10.01 to $60.33. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.20 that is $2K to $6K a year per listing.

Average price

$22.20inside the $15 to $100 sweet spot

Price range

$10.01–$60.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

2.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #204 within Beds & Furniture. It carries 3,571 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

11.0%

Average rank

#204in Beds & Furniture

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

3,571per listing

Listings tracked

20

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

23 months