Is cat scratcher refill profitable to sell on Amazon United States?

The niche generates $60K/yr across 43 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the cat scratcher refill niche?

36 brands and 52 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in cat scratcher refill?

Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.

When does demand for cat scratcher refill peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cat scratcher refill niche?

Listings span $7.27–$34.98; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.

cat scratcher refill

Worth a look

Shows low returns (0.7%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great$16.62

avg listing price — sweet spot $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.27–$34.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,278.49

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 54K searches

According to Flapen's Amazon United States niche tracking, cat scratcher refill is a $60K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat scratcher refill market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $50K–$66K; units × avg price
Launch success: 18%; 2 of 11 new (360d)
Conversion rate: 6.7%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 5.1%
Avg brand age: 40 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

36 rising

Sellers

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

49%

Top 20: 83%

Open market

40%

AGYM13%
engelalike11%
Best Pet Supplies10%
THAMIAO10%
Catinarla8%
FUKUMARU7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cat scratcher refill search terms

cat scratcher refill13K/yr +5.8%6.6% conv.
cat scratcher replacement8K/yr +10.8%4.1% conv.
cat scratcher refills6K/yr -5.7%4.3% conv.
cardboard cat scratcher refill6K/yr -25.8%5.2% conv.
cat scratch pad refill6K/yr -3.3%6.3% conv.
cat scratch refill4K/yr -7.7%8.4% conv.
cat scratcher replacement pads3K/yr -14.3%2.6% conv.
cat scratch replacement3K/yr -4.5%4.9% conv.
cat scratcher refills cardboard4K/yr -42.4%5.7% conv.

All search terms

Top cat scratcher refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 43 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

5 Packs cat Scratcher Toys Reversible Scratching Post Board for Indoor Cats Cardboard pad Sleep Play and Grind Claws

engelalike$15.734.6★2,107 rev

Best Pet Supplies Catify Cat Scratcher Fun Interactive Scratchers Posts Poles Claw Safe Furniture Saver Indoor Play Support Natural Cat Behaviors Heavy Duty - Round(5 Pack)

Best Pet Supplies$15.754.8★14,480 rev

Round Cat Scratcher Refill - 10 Inch Diameter 7/8 Inch Thickness - Cardboard Cat Scratcher Scratching Board Replacement Pads (2pcs) for Indoor Cats

THAMIAO$9.944.7★1,284 rev

AGYM Cat Scratchers 4 Pack Corrugated Cardboard Cat Scratching Pads for Indoor Cats and Kittens Large Cat Scratch Pad Boards Reversible Cat Scratch Boards for Floor Wall and Corner Use

AGYM$15.994.6★249 rev

8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play

Catinarla$20.154.5★2,160 rev

Newest

by launch date

Round Cat Scratcher Refill 10 Inch - Double-Sided Cat Scratch Pad Replacement Fits Most Round Bases Cat Scratching Board for Indoor Cats 2-Pack

WOQPHU$9.0512 rev

3mo ago

Round Cat Scratcher Refill 10 Inch Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher Pads Circle Replacement Double-Sided (2 PCS)

INNOIO$9.015 rev

4mo ago

2Pcs Round Cat Scratcher Refill 10 Inch Diameter Cardboard Cat Scratching Board Circle Replacement Pads for Indoor Cat Toy

Generic$9.0124 rev

5mo ago

AGYM Cat Scratchers 6 Packs Refill Cat Scratching Pad Cardboard for Indoor Cats and Kitten All Breeds Cat Scratch Pad Board Easy for Cats to Scratch

AGYM$19.141,698 rev

5mo ago

Round Cat Scratcher Refill 10 Diameter Cat Scratching Board for Indoor Cats Cardboard Cat Scratcher PadsDouble-Sided (2 PCS)

INNOIO$8.63130 rev

8mo ago

What buyers say about cat scratcher refill

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly29%

“Cats love it”

Size-Overall13%

“True to size”

Value For Money13%

“Best Value”

Quality-Overall8%

“Good nice solid product”

Scratch Resistance7%

“Great scratchers for the price”

Durability7%

“They last a good time so good durability”

Advertised Vs Actual Product3%

“As advertised”

Ease Of Use3%

“Easy to use”

Strength2%

“Sturdy boards”

Fun/Entertainment Experience2%

“Favorite cat toy”

What buyers complain about

Size-Overall28%

“Didn't fit”

Durability11%

“Not very durable”

Thickness10%

“Thicker than I expected”

Quality-Overall8%

“so much cheaper than store bought for the same quality”

Value For Money5%

“little expensive”

Smell4%

“Some chemical smell”

Strength3%

“flimsy”

Advertised Vs Actual Product2%

“Not what is stated”

Adhesion/Stickiness2%

“No adhesive used to hold it together”

Assembly/Installation1%

“Difficult to put together”

Top return reasons

Size-Overall70%

Advertised Vs Actual Product6%

Thickness3%

Thin3%

Value For Money2%

Defective Material/Parts2%

Smell2%

Compatibility-Overall2%

Color2%

Functionality-Overall1%

Common questions

Is cat scratcher refill profitable to sell on Amazon United States?: The niche generates $60K/yr across 43 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the cat scratcher refill niche?: 36 brands and 52 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in cat scratcher refill?: Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.
When does demand for cat scratcher refill peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cat scratcher refill niche?: Listings span $7.27–$34.98; the average listing price is $16.62 (sweet spot $15–$100). The average incumbent carries 2,278 reviews — the moat a new listing must climb.