Is cat scratch mat profitable to sell on Amazon United States?

The niche generates $53K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).

How competitive is the cat scratch mat niche?

47 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in cat scratch mat?

Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.

When does demand for cat scratch mat peak?

Demand peaks in Nov; the busiest month runs 1.8× the quietest.

What does it cost to enter the cat scratch mat niche?

Listings span $4.00–$35.82; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,209 reviews — the moat a new listing must climb.

cat scratch mat

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 6% kills the launch gate

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great27%

top-5 click share — an open shelf

Conversion

Great8.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.46

avg listing price — sweet spot $15–$100

Price range

Good$4.00–$35.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay3,208.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Market size

Bad$53K

$53K/yr · 43K searches

According to Flapen's Amazon United States niche tracking, cat scratch mat is a $53K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov. Verdict: Worth a look — 58/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat scratch mat market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $62K–$77K; units × avg price
Launch success: —; 3 of 4 new (360d)
Conversion rate: 8.0%
Avg BSR: #71
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 0.4%
Avg brand age: 43 months
Avg seller age: 157 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

47 rising

Sellers

119

Top-5 brand share

39%

Top 20: 76%

Top-5 click share

27%

Top 20: 65%

Open market

57%

SmartyKat13%
Hoiny12%
FMP Brands6%
Catinarla4%
KitchenDine4%
TIMHAKA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.8×

Open Trend

Top cat scratch mat search terms

scratch pads33K/yr +1.5%7.5% conv.
cardboard cat scratcher box4K/yr +22.1%3.2% conv.
smartykat scratcher5K/yr -13.4%7.7% conv.

All search terms

Top cat scratch mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Note Pads 4x6 Inch 6 Pack Blank Scratch Pads 50 Sheets Per Memo Pad for Writing White Pad of Paper Suit for Home Office and School Tear off Notepad Small Server Notebook

Hoiny$6.994.7★962 rev

FMP Brands 10 Pack Note Pads 4x6 100 Sheets Per Memo Pad Writing Scratch Pad Blank Notepad White Waitress Server Note Pads Paper Pad To Do Grocery List Small Notepads

FMP Brands$14.954.6★1,273 rev

SmartyKat Super Scratcher+ Double Wide with Catnip Infusion Technology Corrugate Cat Scratch Pad Reversible

SmartyKat$10.834.6★301 rev

8 Packs in 1 Cat Scratch Pad Cat Scratcher Cardboard Reversible Durable Recyclable Cardboard Premium Scratch Suitable for Cats to Rest Grind Claws and Play

Catinarla$20.154.5★2,160 rev

TIMHAKA Cat Scratching Board Corrugate Cat Scratcher for Indoor Cats with Catnip Cat Scratch Pad with Premium Scratch Textures Design Cardboard Cat Scratcher with Double-Sided Usability (Pack of 2)

TIMHAKA$10.114.5★4,668 rev

Newest

by launch date

EHEYCIGA 2-Pack Cat Scratcher 25.6 Inch L-Shaped Cardboard Scratch Pad for Indoor Cats Vertical Cat Scratching Board with Ball Toy Furniture Protector Reversible Design for Double Life Large

EHEYCIGA$32.1183 rev

3mo ago

Amazon Basics Cat Scratching Post Cat Scratch Pad for Indoor Cats with Catnip Single Layer with Curve 16.5 x 8.1 x 1.6 in 2-Pack

Amazon Basics$9.28477 rev

8mo ago

Thboxes 10 Pack Note Pads 3x 5 Writing Pads Scratch Pad 50 Sheets per Pad Small Memo Pad Server Notepad Blank Notepads for Nurse Gifts Office School Home To Do Lists Grocery List

Thboxes$8.8144 rev

10mo ago

Note Pads 3x5 36 Pack Small NotePads Server NotePads Scratch Pads 3x5 Memo Pads White Paper 50 Sheets per Blank Note Pads 3 x 5 Mini Writing Pads Pocket Notepads for Office School Home Supplies

Oleitodh$19.6034 rev

10mo ago

MARKARBARKA Cat Scratching Board 3 Pack Reversible Cardboard Scratcher for Indoor Cats Wide Boxed Scratch Pads with Bell Ball Durable Corrugated scratchers as Furniture Protector

Markarbarka$14.27602 rev

1y ago

What buyers say about cat scratch mat

What buyers praise and complain about, mined from review topics.

What buyers love

Pet Friendly30%

“Cat Approved”

Value For Money11%

“Great Deal”

Quality-Overall8%

“Decent quality”

Scratch Resistance7%

“cat stops scratching”

Size-Overall6%

“Fits well”

Durability4%

“They are durable”

Advertised Vs Actual Product4%

“As advertised”

Fun/Entertainment Experience4%

“Fun for kids”

Strength3%

“Good and sturdy”

Assembly/Installation2%

“Easy assembly”

What buyers complain about

Size-Overall30%

“Actually Big”

Durability8%

“Falls apart easily”

Thickness7%

“But instead I discovered these are made of thin flimsy material”

Quality-Overall7%

“Falls apart quickly - terrible quality”

Value For Money6%

“little expensive”

Assembly/Installation4%

“Assembly a problem”

Paper Quality3%

“Paper is thin”

Strength3%

“they are flimsy”

Advertised Vs Actual Product3%

“Incorrect advertisement”

Ease Of Cleaning3%

“Not an easy clean if that happens”

Top return reasons

Size-Overall53%

Advertised Vs Actual Product8%

Defective Material/Parts6%

Value For Money5%

Assembly/Installation4%

Material Quality3%

Quality-Overall3%

Paper Quality2%

Strength2%

Thin1%

Common questions

Is cat scratch mat profitable to sell on Amazon United States?: The niche generates $53K/yr across 61 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (58/100).
How competitive is the cat scratch mat niche?: 47 brands and 119 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in cat scratch mat?: Top complaints mined from reviews: Size-Overall, Durability, Thickness. The return rate is 0.7%.
When does demand for cat scratch mat peak?: Demand peaks in Nov; the busiest month runs 1.8× the quietest.
What does it cost to enter the cat scratch mat niche?: Listings span $4.00–$35.82; the average listing price is $15.46 (sweet spot $15–$100). The average incumbent carries 3,209 reviews — the moat a new listing must climb.