Cat Scratch Mat

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

+1.6%

Conversion, latest week

8.0%

Market size, estimated

$53Ka year

Peak month

November1.8× the quietest month

Top search term

scratch pads33K searches a year

Listings sell for $15.46 on average, from $4.00 to $35.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $15.46 that is $0 to $2K a year per listing.

Average price

$15.46inside the $15 to $100 sweet spot

Price range

$4.00–$35.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

0.7%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #71 within Beds & Furniture. It carries 3,209 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

98%

Out of stock, average day

0.4%

Average rank

#71in Beds & Furniture

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

3,209per listing

Listings tracked

61

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

43 months