Is cat scratch door protector profitable to sell on Amazon United States?

The niche generates $51K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (55/100).

How competitive is the cat scratch door protector niche?

25 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in cat scratch door protector?

Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 1.6%.

When does demand for cat scratch door protector peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cat scratch door protector niche?

Listings span $8.50–$34.82; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.

cat scratch door protector

Worth a look

Shows beatable incumbent ratings (4.2★), but a small market ($51K/yr) keeps it on the watch list.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 6% kills the launch gate

Avg price

Great$17.05

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$34.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,618.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Market size

Bad$51K

$51K/yr · 81K searches

According to Flapen's Amazon United States niche tracking, cat scratch door protector is a $51K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

cat scratch door protector market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $51K–$68K; units × avg price
Launch success: 56%; 5 of 9 new (360d)
Conversion rate: 3.6%
Avg BSR: #56
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.3%
Avg brand age: 30 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

52%

Top 20: 95%

Top-5 click share

48%

Top 20: 87%

Open market

43%

Petslucent16%
ENONCI13%
Uross10%
KARASENO7%
CHUANGSEED6%
FixZilla5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cat scratch door protector search terms

door protector from cat scratching22K/yr -1.8%2.1% conv.
cat scratch wall protector10K/yr +14.0%1.9% conv.
cat scratch door protector10K/yr +1.5%3.3% conv.
cat door protector9K/yr +9.9%2.5% conv.
anti scratch door protector4K/yr +134.4%2.4% conv.
door scratch protector cat6K/yr -10.7%2.9% conv.
cat scratch door frame protector6K/yr -8.8%2.5% conv.
cat door scratch protector5K/yr +5.0%3.8% conv.
door frame protector cat scratching6K/yr -40.0%1.7% conv.
door frame cat scratch protector2K/yr -18.7%3.2% conv.

All search terms

Top cat scratch door protector products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Petslucent Cat Scratch Furniture Protector: Cat Anti Scratch Tape - Door Protector from Dog Scratching - Clear Training Self Adhesive Tape for Carpet Sofa Couch Door (118in x 7.9in)

Petslucent$9.344.1★1,812 rev

ENONCI Door Protector from Cat Scratching 19.6 x 7.8 Cat Wall Corner Scratcher Anti Scratch Door Frame Furniture Protector for Indoor Cats

ENONCI$9.823.8★161 rev

Uross Carpet Protector for Pets - Cat Scratch Guard Mat Anti Scratch Under Door Guard Easy to Cut Plastic 3.6FT

Uross$14.894.5★2,398 rev

Karaseno Anti Cat Scratch Tape 3 inches x 30 Yards Pet Training Tape 100% Transparent Clear Double Sided Cat Scratch Deterrent Tape Furniture Protector for Couch Carpet Doors Pet & Kid Safe

KARASENO$12.024.2★4,998 rev

Door Protector from Dog Scratching 118 x 8.2 Cat Scratch Door Frame Single Side Adhesive Protector Anti Dog Scratch Door Guard for Dogs Clear CHUANGSEED

CHUANGSEED$14.844.1★1,510 rev

Newest

by launch date

Vuesill Anti Cat Scratch Furniture Protector Clear Thicken Vinyl Tape 160x 12.6 Single-Sided Sticky Couch Protector from Cat Claws Flexible Guard for Sofa Corner Door Walls Bed Leather

Vuesill$20.0021 rev

3mo ago

Door Protector from Dog Scratching Transparent Dog Scratch Guard for Doors & Furniture No-Residue Pet Scratch Protector Durable & Trimmable Anti-Scratch Vinyl Sticker for Dogs & Cats (118x8.3)

JKLMN$11.9935 rev

5mo ago

Natural Cork-Cat Scratch Pad-Cat Scratch Mat Rug-Avoid Cat Couch Protector-Cat Scratch Furniture Protector for Post/Sofa/Floor-Indoor Wall Scratchers-Cat Scratching Carpets-Stretching-Kitty Gifts

Mocherpion$26.7844 rev

5mo ago

Ealyder Tape 118 x 8.2 Door Protector from Cat Scratching Clear Anti Dog Scratching Furniture Protector Single Side Adhesive for Pets with 30 Twist Pins No-Residue

Ealyder Tape$8.5021 rev

6mo ago

ENONCI Door Protector from Cat Scratching 19.6 x 7.8 Cat Wall Corner Scratcher Anti Scratch Door Frame Furniture Protector for Indoor Cats

ENONCI$9.82161 rev

8mo ago

What buyers say about cat scratch door protector

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness14%

“It sticks well”

Ease Of Use14%

“Ease of use”

Scratch Resistance12%

“Have not scratched there since”

Quality-Overall10%

“Good quality, stays in place”

Advertised Vs Actual Product8%

“As advertised”

Value For Money5%

“Good Deal”

Durability5%

“They are durable”

Size-Overall4%

“They come in convenient sizes”

Pet Friendly3%

“Great product for pets”

Assembly/Installation3%

“It was super easy to put on”

What buyers complain about

Adhesion/Stickiness29%

“Not sticky”

Ease Of Use8%

“Impossible to use”

Functionality-Overall6%

“Doesn't work”

Durability6%

“Not as durable as I thought”

Thickness5%

“The plastic is thick”

Value For Money4%

“Could have spent half the money”

Size-Overall4%

“It didnt fit”

Quality-Overall4%

“Terrible Quality falls off not big enough for door”

Color2%

“Do not like the color”

Advertised Vs Actual Product2%

“This is false advertising”

Top return reasons

Size-Overall28%

Adhesion/Stickiness22%

Advertised Vs Actual Product9%

Color7%

Functionality-Overall6%

Material Quality6%

Defective Material/Parts3%

Value For Money3%

Compatibility-Overall2%

Thickness2%

Common questions

Is cat scratch door protector profitable to sell on Amazon United States?: The niche generates $51K/yr across 31 tracked products. 5 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Worth a look (55/100).
How competitive is the cat scratch door protector niche?: 25 brands and 32 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in cat scratch door protector?: Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 1.6%.
When does demand for cat scratch door protector peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cat scratch door protector niche?: Listings span $8.50–$34.82; the average listing price is $17.05 (sweet spot $15–$100). The average incumbent carries 1,618 reviews — the moat a new listing must climb.