Cat Scratch Deterrent for Furniture

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

74K

Growth, 90 days vs prior 90

-3.3%

Conversion, latest week

4.5%

Market size, estimated

$48Ka year

Peak month

September16.7× the quietest month

Top search term

cat anti scratch13K searches a year

Listings sell for $14.54 on average, from $8.13 to $22.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.54 that is $1K to $4K a year per listing.

Average price

$14.54under the $15 to $100 sweet spot

Price range

$8.13–$22.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$4K

Returns

1.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #121 within Beds & Furniture. It carries 7,072 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

95%

Out of stock, average day

5.4%

Average rank

#121in Beds & Furniture

Average rating

4.24 starsAmazon United States average 4.42 stars

Average reviews

7,072per listing

Listings tracked

21

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months