cat puree
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.82avg listing price — sweet spot $15–$100
Price range
Good$7.76–$35.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$554K$554K/yr · 244K searches
Growth
Okay+19.0%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,604.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cat puree is a $554K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
cat puree market data
- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $633K–$791K
- units × avg price
- Launch success
- 100%
- 5 of 5 new (360d)
- Conversion rate
- 14.4%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 123 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Temptations75%
- Friskies14%
- Delectables4%
- Fieldcrest Farms4%
- Beefeaters3%
Demand
Weekly Amazon search volume, last 31 weeks — +19.0% search growth over the last 90 days.Top cat puree search terms
- temptations puree62K/yr
- lickables28K/yr
- temptations puree cat treats41K/yr
- friskies lickables for cats14K/yr
- lickables cat treats16K/yr
- cat squeeze up treats14K/yr
- friskies lickables11K/yr
- temptations lickable cat treats10K/yr
- temptations creamy puree cat treats4K/yr
- temptations lickable puree3K/yr
Top cat puree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Beef Salmon Chicken and Tuna Variety Pack 0.42 oz. Tubes 48 Count
Temptations$21.534.8★2,383 rev
Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken Salmon and Tuna Variety Pack 0.42 oz. Tubes 24 Count
Temptations$11.764.7★7,330 rev
Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Chicken 0.42 oz. Tubes 24 Count
Temptations$12.344.7★5,640 rev
Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)
Friskies$10.424.7★388 rev
Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)
Friskies$16.124.6★322 rev
Newest
by launch date
Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches
Temptations$10.77250 rev
Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)
Friskies$10.42388 rev
Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack
Fieldcrest Farms$17.84423 rev
Purina Friskies Lil Lickables with Chicken Lickable Cat Treats - 16 oz (Pack of 32)
Friskies$16.12322 rev
Purina Friskies Lil Lickables with Tuna Lickable Cat Treats - 16 oz (Pack of 32)
Friskies$17.41191 rev
Trending
90-day click momentum
Temptations Lickable Spoons Soft Lickable Cat Treats Adult Wet Cat Treats Variety Pack 72 Spoons
Temptations$35.504.6★
Fieldcrest Farms Lickable Cat Treats 50 Count Variety Pack
Fieldcrest Farms$17.843.7★
Temptations Creamy Puree Squeezable Lickable Cat Treats Wet Cat Treats with Tuna Salmon and Seafood Medley Variety Pack 0.42 oz. Tubes 24 Count
Temptations$11.634.7★
Temptations Puree Kitten Treats Lickable Chicken and Salmon Variety Pack 24 Pouches
Temptations$10.774.7★
Friskies Purina Lil Lickables with Chicken with Tuna or with Ocean Whitefish Variety Pack Lickable Cat Treats - 10 oz (Pack of 20)
Friskies$10.424.7★
What buyers say about cat puree
What buyers praise and complain about, mined from review topics.What buyers love
“Kitty Approved”
“Great snack”
“Great deal”
“The flavor variety is awesome”
“Good quality and freshness”
“Easy to use”
“Great little treat”
“Texture is smooth”
“Easy to feed”
“I'm happy with the size”
What buyers complain about
“smell is not very strong”
“Sadly, expensive”
“Out of the flavors”
“Texture is horrible”
“thinned out way to much to the point if you put it on a plate it all just runs together into what looks like a melted blob”
“Tastes terrible”
“Diarrhea”
“VERY small portions”
“quality control is atrocious on these”
“Cat didn't like they were not soft”
Top return reasons
Common questions
- Is cat puree profitable to sell on Amazon United States?
- The niche generates $554K/yr across 19 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +19.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cat puree niche?
- 5 brands and 34 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cat puree?
- Top complaints mined from reviews: Smell, Value For Money, Flavor. The return rate is 0.0%.
- What does it cost to enter the cat puree niche?
- Listings span $7.76–$35.50; the average listing price is $15.82 (sweet spot $15–$100). The average incumbent carries 3,604 reviews — the moat a new listing must climb.